ACT! vs Apptivo

Compare ACT! and Apptivo on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 20268 evidence sources4 screenshotsHow we compare

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ACT!

5.6/10

ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).

Best for

• ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
• Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.

No free plan

Visit ACT!

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Our verdict

No universal winner

There is no universal winner between ACT! and Apptivo. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Apptivo is better for

✓ Ease of use
✓ Pipeline management
✓ Sales automation
✓ Reporting

Tie

• Email capabilities

Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom

See detailed comparison ↓

Apptivo

6.5/10

All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.

Best for

• All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
• Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.

Starting from $15.00/user/mo

No free plan

Visit Apptivo

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ACT! vs Apptivo pricing

Pricing notes use verified research when available for ACT! and Apptivo. Confirm live vendor pricing before buying.

ACT!

See plans

Apptivo

From $15.00/user/mo

ACT!

Starting price not evidenced

No free plan

Free trial available

ACT! (contact sales)Custom

View full ACT! pricing →

Apptivo

Starting from $15.00/user/mo

No free plan

Free trial available

LitePopular$15.00/user/mo
Premium$25.00/user/mo
Ultimate$40.00/user/mo
EnterpriseCustom

View full Apptivo pricing →

Estimate your team cost

Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.

Number of users

Apptivo · Lite

$225.00/mo

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Verified monthly unit prices · Aug 16, 2026

Prices in USD

Shown per user / month from verified list pricing.

Plans can change

Confirm live vendor rates before purchasing.

Add-ons may apply

Calling, SMS, or usage fees can add cost.

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