
Lusha Review
SALES INTELLIGENCE SOFTWARELusha fits teams that need accurate B2B contacts and CRM enrichment more than a deal board. Free exists; paid Starter–Scale prices were not verified from the live pricing page in this pass. Scores reflect first-party docs research, not hands-on lab testing.
Starting price
Custom quote
Free plan
Yes
Free trial
No
Best for
SDR/BDR teams needing verified emails/dials and enrichment
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SoftwareGlimpse review
5.6/10
Average
- Ease of use7
- Pipeline management3
- Sales automation6
- Email capabilities6
- Reporting5
- Customization5
Lusha vs top Sales Intelligence
Detailed head-to-head comparisons to help you choose the right option.
Lusha vs Apollo.io
Researched side-by-side comparison of Apollo.io and Lusha using sales-intelligence criteria and approved editorial assessments. No universal winner — choose by criterion fit.
- Teams enriching Salesforce/HubSpot/Pipedrive continuously
- Buyers who need signals and verified contacts as a CRM layer
Lusha vs RocketReach
B2B contact database for finding professional emails, phone numbers, and company insights with prospecting automations.
- Features comparison
- Pricing & plans
Lusha vs Cognism
Compliance-first B2B sales intelligence with phone-verified Diamond Data® mobiles, strong EMEA coverage, and CRM enrichment — quote-led Sales Prospecting plans.
- Features comparison
- Pricing & plans
Lusha vs ZoomInfo
Enterprise go-to-market intelligence platform for B2B contact/company data, enrichment, intent, and Copilot workflows — custom-quote packaging.
- Features comparison
- Pricing & plans
Lusha vs Amplemarket
AI-powered multichannel outbound platform combining lead intelligence, sequences, deliverability, and Duo AI assistants.
- Features comparison
- Pricing & plans
Lusha vs Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
- Features comparison
- Pricing & plans
Compare key capabilities side-by-side
Verified pricing and capability signals only — no invented third-party ratings.
| Feature | Lusha | Apollo.io | RocketReach | Cognism | ZoomInfo |
|---|---|---|---|---|---|
| Starting price | Custom quote | $49.00/user/month | $34.00/user/month | Custom quote | Custom quote |
| Free plan | Yes | Yes | Yes | No | No |
| Free trial | No | Yes | Yes | No | Yes |
Key takeaways
SDR/BDR teams needing verified emails/dials and enrichment
Outbound teams consolidating prospecting data and email sequences
Campaign list builds with never-expiring credits
Account-based sellers working LinkedIn Buyer Intent and network paths