Keap Review
CRM SOFTWAREKeap fits SMBs that want automation and marketing tools bundled with CRM. Max Ignite at $249/mo annual is the entry point for two users. Scores reflect first-party research, not hands-on lab testing.
Starting price
$249.00/user/month
Free plan
No
Free trial
Yes
Best for
Small businesses needing CRM + marketing automation in one platform
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SoftwareGlimpse review
7/10
Good
- Ease of use7
- Pipeline management7
- Sales automation9
- Email capabilities8
- Reporting7
- Customization7
Keap vs top CRM
Detailed head-to-head comparisons to help you choose the right option.
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Keap vs ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
- Features comparison
- Pricing & plans
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Keap vs Affinity
Private capital relationship CRM; Essential from $2000/user/year through Advanced $2700, Enterprise custom.
- Features comparison
- Pricing & plans
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Keap vs Agile CRM
Freemium all-in-one CRM; Free (10 users), Starter from ~$8.99/user/mo on multi-year headline pricing.
- Features comparison
- Pricing & plans
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Keap vs Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
- Features comparison
- Pricing & plans
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Keap vs Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
- Features comparison
- Pricing & plans
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Keap vs Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
- Features comparison
- Pricing & plans
Compare key capabilities side-by-side
Verified pricing and capability signals only — no invented third-party ratings.
| Feature | Keap | ACT! | Affinity | Agile CRM | Apptivo |
|---|---|---|---|---|---|
| Starting price | $249.00/user/month | Custom quote | $166.67/user/month | $8.99/user/month | $15.00/user/month |
| Free plan | No | No | No | Yes | No |
| Free trial | Yes | Yes | No | No | Yes |
Key takeaways
Small businesses needing CRM + marketing automation in one platform
You want free/simple per-user CRM pricing
Visual pipeline selling is the main job