Keap Review
CRM SOFTWAREKeap fits SMBs that want automation and marketing tools bundled with CRM. Max Ignite at $249/mo annual is the entry point for two users. Scores reflect first-party research, not hands-on lab testing.
Starting price
$249.00/user/month
Free plan
No
Free trial
Yes
Best for
Small businesses needing CRM + marketing automation in one platform
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SoftwareGlimpse review
7/10
Good
- Ease of use7
- Pipeline management7
- Sales automation9
- Email capabilities8
- Reporting7
- Customization7
Keap plans & pricing
USD list prices from Keap pricing page embedded plans (Aug 2026): Max Ignite $249/mo annual ($299 monthly), Max Grow $329/mo annual ($399 monthly), Max Scale $499/mo annual ($599 monthly). Plans include 2 user licenses; additional users $39/mo. Voice/SMS marketing tiers start included then $24–$279/mo. Free trial available; no permanent free plan. Annual contracts may include early-termination fee. Verify current packaging on keap.com/pricing.
Max Ignite
$249.00
per month, billed annually
- SMB starting with Keap
- Two-user teams
Max Grow
$329.00
per month, billed annually
- Everything in Max Ignite, plus:
- Growing contact databases
Max Scale
$499.00
per month, billed annually
- Everything in Max Grow, plus:
- Higher-volume SMB ops
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Find my Keap plan →Estimate team cost
Rough monthly and annual cost for Keap based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $1,245.00
- Annual
- $14,940.00
Keap pricing compared
| Metric | Keap | ACT! | Affinity | Agile CRM | Apptivo |
|---|---|---|---|---|---|
| Starting price | $249.00/user/month | Custom quote | $166.67/user/month | $8.99/user/month | $15.00/user/month |
| Free plan | No | No | No | Yes | No |
| Free trial | Yes | Yes | No | No | Yes |