Keap Review

CRM SOFTWARE

Keap fits SMBs that want automation and marketing tools bundled with CRM. Max Ignite at $249/mo annual is the entry point for two users. Scores reflect first-party research, not hands-on lab testing.

Last updated 2026-08-15Independent editorial review

Starting price
$249.00/user/month
Free plan
No
Free trial
Yes
Best for
Small businesses needing CRM + marketing automation in one platform

Visit Keap

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SoftwareGlimpse review

7/10

Good

Ease of use7
Pipeline management7
Sales automation9
Email capabilities8
Reporting7
Customization7

How we score →

All features

16 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

Contact management
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
What the demo shows
Keap getting-started orientation
sales and marketing automation setup as presented by Keap
Source: Official Keap
This video is hosted on YouTube
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Official vendor tutorial
2.2 - How It Works: Getting Started | Intro to Sales and Marketing Automation
What this shows
Keap getting-started orientation
sales and marketing automation setup as presented by Keap
• Keap getting-started orientation
• sales and marketing automation setup as presented by Keap
Lead management
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Growth/management UI example from Keap CRM software page.
Screenshot source ↗
Pipeline management
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Growth/management UI example from Keap CRM software page.
Screenshot source ↗
Deal management
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Growth/management UI example from Keap CRM software page.
Screenshot source ↗
Custom fields
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Mobile app
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Mobile app documented for US, Australia, and related markets.
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Email sync
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Email sequences
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Email campaigns
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Workflow automation
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Follow-up automation example from official CRM marketing pages.
Screenshot source ↗
Sales automation
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Follow-up automation example from official CRM marketing pages.
Screenshot source ↗
Reporting
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Reporting/stats marketing visual from Keap homepage.
Screenshot source ↗
Meeting scheduling
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Call functionality
Max Ignite
SoftwareGlimpse assessment: Limited
What it supports
Available with noted limits in current research
Entry point: Max Ignite
Voice/SMS marketing tiers and dedicated numbers; overages apply.
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
AI assistance
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale
Integrations
Max Ignite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Max Ignite
Included in
✓ Max Ignite
✓ Max Grow
✓ Max Scale

All features

Contact management

2.2 - How It Works: Getting Started | Intro to Sales and Marketing Automation

What this shows

Lead management

Pipeline management

Deal management

Custom fields

Mobile app

Email sync

Email sequences

Email campaigns

Workflow automation

Sales automation

Reporting

Meeting scheduling

Call functionality

AI assistance

Integrations