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Drip Review

EMAIL MARKETING SOFTWARE

Choose Drip when ecommerce behavior-driven email automation is the job and you want a mid-tier alternative to Klaviyo/Omnisend.

Last updated 2026-08-18Independent editorial review
  • Starting price

    $39.00/user/month

  • Free plan

    No

  • Free trial

    14 days

  • Best for

    Ecommerce brands wanting behavior-driven email automation

SoftwareGlimpse review

6.8/10

Average

  • Ease of use7
  • Email creation7
  • Automation8
  • Segmentation8
  • Analytics7
  • Deliverability tooling6
How we score →

How Drip fits different sales scenarios

Use cases pair SoftwareGlimpse fit analysis with official workflow demos when ResearchMedia is linked — not brand promo videos from Overview.

  • 1Use case

    Newsletters

    Compose, schedule, and measure recurring permission-based newsletters on a clean subscriber list.

    • Compose, schedule, and measure recurring permission-based newsletters on a clean subscriber list.
    • Ecommerce brands wanting behavior-driven email automation
    • Drip is positioned around Ecommerce marketing automation — behavior-driven email and workflows to convert and retain online customers. That focus is useful when buyers want a clear primary job rather than an everything-platform.

    SoftwareGlimpse fit analysis

    Ecommerce-focused automation and segmentation

    Explore use case →
  • 2Use case

    Marketing automation

    Run multi-step permission-based email journeys triggered by subscriber behavior.

    • Run multi-step permission-based email journeys triggered by subscriber behavior.
    • Shopify stores comparing mid-tier alternatives to Klaviyo/Omnisend
    • Ecommerce-focused automation and segmentation

    SoftwareGlimpse fit analysis

    Unlimited sends on published packaging

    Explore use case →
  • 3Use case

    Ecommerce email

    Connect store events to cart recovery, post-purchase, and segmented promo campaigns.

    • Connect store events to cart recovery, post-purchase, and segmented promo campaigns.
    • Teams needing ecommerce CRM-lite journeys without MAP complexity
    • Unlimited sends on published packaging

    SoftwareGlimpse fit analysis

    Clear from-$39/mo entry at 2,500 people

    Explore use case →
  • 4Use case

    Lead nurturing

    Educate and qualify opted-in leads with drips and journeys before sales or purchase handoff.

    • Educate and qualify opted-in leads with drips and journeys before sales or purchase handoff.
    • Clear from-$39/mo entry at 2,500 people

    SoftwareGlimpse fit analysis

    Onsite campaigns alongside email

    Explore use case →
  • 5Use case

    Small-business campaigns

    Ship straightforward promo and update campaigns a small team can run without enterprise complexity.

    • Ship straightforward promo and update campaigns a small team can run without enterprise complexity.

    SoftwareGlimpse fit analysis

    14-day trial without card

    Explore use case →

Use case information is based on product evidence and common customer workflows. Official demos illustrate vendor workflows; they are not SoftwareGlimpse testing claims.