Drip Review
EMAIL MARKETING SOFTWAREChoose Drip when ecommerce behavior-driven email automation is the job and you want a mid-tier alternative to Klaviyo/Omnisend.
Last updated 2026-08-18Independent editorial review
Starting price
$39.00/user/month
Free plan
No
Free trial
14 days
Best for
Ecommerce brands wanting behavior-driven email automation
SoftwareGlimpse review
6.8/10
Average
- Ease of use7
- Email creation7
- Automation8
- Segmentation8
- Analytics7
- Deliverability tooling6
Drip plans & pricing
Verified 2026-08-17 from drip.com/pricing. Single plan from $39/mo for 1–2,500 people with unlimited email sends; scales with list (research corroboration ~$89 at 5k, ~$154 at 10k — confirm live slider). 14-day trial, no credit card. No forever-free plan.
Most popular
Drip
$39.00
per month
- Small teams starting with core workflows
Estimate team cost
Rough monthly and annual cost for Drip based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $195.00
- Annual
- $2,340.00
Drip pricing compared
| Metric | Drip | Klaviyo | Omnisend | Mailchimp | ActiveCampaign |
|---|---|---|---|---|---|
| Starting price | $39.00/user/month | $20.00/user/month | $16.00/user/month | $13.00/user/month | $15.00/user/month |
| Free plan | No | Yes | Yes | Yes | No |
| Free trial | Yes | No | No | Yes | Yes |