Mailchimp vs Moosend
Compare Mailchimp and Moosend on features, pricing, and buyer fit using the same researched criteria.
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Mailchimp is better for
- ✓ Templates
- ✓ Analytics
- ✓ Integrations
Moosend is better for
- ✓ Automation
- ✓ Landing pages
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Choose Moosend if: SMBs wanting automation with budget contact-tier pricing
Moosend
Budget-friendly email automation ESP with contact-tier Pro pricing and unlimited sends.
Best for
- • SMBs wanting automation with budget contact-tier pricing
- • Teams that send frequently and want unlimited sends on Pro
- • Buyers comparing Mailchimp/ActiveCampaign on TCO
Starting from $9.00/user/mo
No free plan
Mailchimp vs Moosend pricing
Mailchimp researched starting price from $13/mo; a free plan is researched. Moosend researched starting price from $9/mo. Affiliate economics excluded.
Mailchimp
From $13.00/user/mo
Moosend
From $9.00/user/mo
Mailchimp
Starting from $13.00/user/mo
Free trial available
- Free$0.00/user/mo
- Up to 250 contacts and 500 sends/mo (250/day) per Mailchimp help — Aug 2026.
- max contacts: 250
- max email sends monthly: 500
- Essentials$13.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 50000
- included contacts entry: 500
- StandardPopular$20.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 100000
- included contacts entry: 500
- Premium$350.00/mo
- Entry list price includes 10,000 contacts per Mailchimp Premium band. Above 200k contacts → custom. Confirm live calculator.
- max contacts: 200000
- included contacts entry: 10000
Moosend
Starting from $9.00/user/mo
Free trial available
- ProPopular$9.00/mo
- From $9/mo at 500 contacts (research). Unlimited sends; automation included.
- included contacts entry: 500
- Moosend+Custom
- Pro plus add-ons (transactional volume, dedicated IPs, etc.) — custom.
- EnterpriseCustom
- Enterprise custom quote.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Mailchimp
$195.00/mo
Moosend
$135.00/mo
+$60.00/mo — Mailchimp costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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