Klaviyo vs Omnisend
Compare Klaviyo and Omnisend on features, pricing, and buyer fit using the same researched criteria.
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Shopify brands prioritizing attribution
- • Email + SMS with predictive audiences
Starting from $20.00/user/mo
Free plan available
VS
Our verdict
Choose Klaviyo for deeper ecommerce attribution and SMS sophistication; choose Omnisend for multichannel email/SMS/push value as a common Klaviyo alternative.
Klaviyo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Landing pages
- • Integrations
Choose Klaviyo if: Shopify brands prioritizing attribution
Choose Omnisend if: Ecommerce multichannel on contact pricing
Omnisend
Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.
Best for
- • Ecommerce multichannel on contact pricing
- • Teams comparing Klaviyo on value
Starting from $16.00/user/mo
Free plan available
Klaviyo vs Omnisend pricing
Klaviyo: Free + Email from ~$20/mo (active profiles). Omnisend: Free + Standard from ~$16/mo at 500 contacts (confirm live slider/promos). Affiliate excluded.
Klaviyo
From $20.00/user/mo
Omnisend
From $16.00/user/mo
Klaviyo
Starting from $20.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 active profiles / 500 emails/mo; mobile messaging credits included on free (confirm live).
- max active profiles: 250
- max email sends monthly: 500
- EmailPopular$20.00/mo
- From ~$20/mo at 251–500 active profiles (research floor). Scales by active profiles — confirm live pricing slider.
- included active profiles entry: 500
- Email + SMS$35.00/mo
- From ~$35/mo at entry profile bands (research floor). Email + SMS packaging; confirm live slider and SMS credit rates.
- included active profiles entry: 500
Omnisend
Starting from $16.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Forever free: 250 contacts / 500 emails/mo / 500 web push.
- max contacts: 250
- max email sends monthly: 500
- StandardPopular$16.00/mo
- From ~$16/mo at 500 contacts (research floor before intro discounts).
- included contacts entry: 500
- Pro$59.00/mo
- From ~$59/mo at ~2,500 contacts (research floor before intro discounts).
- included contacts entry: 2500
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Klaviyo
$300.00/mo
Omnisend
$240.00/mo
+$60.00/mo — Klaviyo costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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