Klaviyo vs MailerLite
Compare Klaviyo and MailerLite on features, pricing, and buyer fit using the same researched criteria.
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing email + SMS with catalog-aware flows
- • Shopify-centric teams prioritizing revenue attribution
- • Growth-stage stores where lifecycle automation is the primary job
Starting from $20.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Klaviyo and MailerLite. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Choose MailerLite when SMBs and creators wanting simple email with a free starting rung. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Klaviyo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ Integrations
MailerLite is better for
- ✓ Landing pages
Tie
- • Templates
Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows
Choose MailerLite if: SMBs and creators wanting simple email with a free starting rung
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
Best for
- • SMBs and creators wanting simple email with a free starting rung
- • Teams comparing Mailchimp for easier/cheaper freemium email
- • Buyers who want landing pages/sites bundled without deep MAP complexity
Starting from $12.00/user/mo
Free plan available
Klaviyo vs MailerLite pricing
Klaviyo researched starting price from $20/mo; a free plan is researched. MailerLite researched starting price from $12/mo; a free plan is researched. Affiliate economics excluded.
Klaviyo
From $20.00/user/mo
MailerLite
From $12.00/user/mo
Klaviyo
Starting from $20.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 active profiles / 500 emails/mo; mobile messaging credits included on free (confirm live).
- max active profiles: 250
- max email sends monthly: 500
- EmailPopular$20.00/mo
- From ~$20/mo at 251–500 active profiles (research floor). Scales by active profiles — confirm live pricing slider.
- included active profiles entry: 500
- Email + SMS$35.00/mo
- From ~$35/mo at entry profile bands (research floor). Email + SMS packaging; confirm live slider and SMS credit rates.
- included active profiles entry: 500
MailerLite
Starting from $12.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 subscribers / 2,500 emails per 30 days / 2 seats.
- max contacts: 250
- max email sends per30 days: 2500
- seats: 2
- ComfortPopular$12.00/mo
- From $12/mo at 500 subscribers (formerly Growing Business). ~10% annual discount.
- included contacts entry: 500
- Power$25.00/mo
- From $25/mo at 500 subscribers (formerly Advanced). Confirm live feature gates vs Comfort.
- included contacts entry: 500
- EnterpriseCustom
- Enterprise custom for ~200k+ subscribers (research).
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Klaviyo
$300.00/mo
MailerLite
$180.00/mo
+$120.00/mo — Klaviyo costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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