Klaviyo vs Mailchimp
Compare Klaviyo and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Shopify/ecommerce brands needing lifecycle email + SMS
- • Teams prioritizing revenue attribution
Starting from $20.00/user/mo
Free plan available
VS
Our verdict
Choose Klaviyo for ecommerce email + SMS with attribution; choose Mailchimp for brand-familiar freemium beginners and broader audience tooling.
Klaviyo is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Landing pages
Mailchimp is better for
- ✓ Integrations
Choose Klaviyo if: Shopify/ecommerce brands needing lifecycle email + SMS
Choose Mailchimp if: Beginners wanting the most widely known freemium ESP brand
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Beginners wanting the most widely known freemium ESP brand
- • Teams needing email + audience CRM-lite features
Starting from $13.00/user/mo
Free plan available
Klaviyo vs Mailchimp pricing
Klaviyo: Free + Email from ~$20/mo (active profiles; confirm slider). Mailchimp: freemium Free for eligible audiences; paid contact-based — verify live. Affiliate economics excluded.
Klaviyo
From $20.00/user/mo
Mailchimp
From $13.00/user/mo
Klaviyo
Starting from $20.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 active profiles / 500 emails/mo; mobile messaging credits included on free (confirm live).
- max active profiles: 250
- max email sends monthly: 500
- EmailPopular$20.00/mo
- From ~$20/mo at 251–500 active profiles (research floor). Scales by active profiles — confirm live pricing slider.
- included active profiles entry: 500
- Email + SMS$35.00/mo
- From ~$35/mo at entry profile bands (research floor). Email + SMS packaging; confirm live slider and SMS credit rates.
- included active profiles entry: 500
Mailchimp
Starting from $13.00/user/mo
Free trial available
- Free$0.00/user/mo
- Up to 250 contacts and 500 sends/mo (250/day) per Mailchimp help — Aug 2026.
- max contacts: 250
- max email sends monthly: 500
- Essentials$13.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 50000
- included contacts entry: 500
- StandardPopular$20.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 100000
- included contacts entry: 500
- Premium$350.00/mo
- Entry list price includes 10,000 contacts per Mailchimp Premium band. Above 200k contacts → custom. Confirm live calculator.
- max contacts: 200000
- included contacts entry: 10000
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Klaviyo
$300.00/mo
Mailchimp
$195.00/mo
+$105.00/mo — Klaviyo costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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