Keap vs SugarCRM
Compare Keap and SugarCRM on features, pricing, and buyer fit using the same researched criteria.
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Keap and SugarCRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Keap is better for
- ✓ Ease of use
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Administration
SugarCRM is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
- ✓ Scalability
Tie
- • Integrations
Choose Keap if: Core packaging and automation library target SMB operators
Choose SugarCRM if: SugarCRM targets mid-market sales/CX needs
SugarCRM
Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.
Best for
- • SugarCRM targets mid-market sales/CX needs
- • SugarCRM competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $59.00/user/mo
No free plan
Keap vs SugarCRM pricing
Researched list starting prices: Keap from $249/user/mo; SugarCRM from $59/user/mo. Confirm live vendor pricing before buying.
Keap
From $249.00/user/mo
SugarCRM
From $59.00/user/mo
Keap
Starting from $249.00/user/mo
Free trial available
- Max IgnitePopular$249.00/mo
- included users: 2
- Max Grow$329.00/mo
- included users: 2
- Max Scale$499.00/mo
- included users: 2
SugarCRM
Starting from $59.00/user/mo
Free trial available
- Sugar Sell Standard$59.00/user/mo
- Sugar Sell AdvancedPopular$85.00/user/mo
- Sugar Sell Premier$135.00/user/mo
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Keap · Max Ignite
$3,735.00/mo
SugarCRM · Sugar Sell Standard
$885.00/mo
+$2,850.00/mo — Keap costs more
Verified monthly unit prices · Aug 13, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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