Insightly vs Pipeline CRM
Compare Insightly and Pipeline CRM on features, pricing, and buyer fit using the same researched criteria.

Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Pipeline CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Customization
- ✓ Integrations
- ✓ Scalability
Pipeline CRM is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Sales automation
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Pipeline CRM if: Sales-focused Pipeline CRM with Start, Develop, and Grow per-user plans (formerly PipelineDeals / Pipeline Pro)

Pipeline CRM
Sales pipeline CRM (Pipeline Pro/PipelineDeals); Start from $25/user/mo annual through Grow $49.
Best for
- • Sales-focused Pipeline CRM with Start, Develop, and Grow per-user plans (formerly PipelineDeals / Pipeline Pro)
- • Straightforward sales CRM centered on pipeline visibility, deal tracking, and sales team execution.
Starting from $25.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Insightly and Pipeline CRM. Numeric bars appear only when both products have approved scores.
- Pipeline CRM
Ease of use
How quickly teams become productive.
Pipeline CRM leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipeline CRM8/10 - Pipeline CRM
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Pipeline CRM leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipeline CRM8/10 - Tie
Sales automation
Automations that reduce repetitive sales work.
Insightly and Pipeline CRM are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipeline CRM7/10 - Pipeline CRM
Email capabilities
Native email workflows and tracking.
Pipeline CRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Pipeline CRM7/10 - Pipeline CRM
Reporting
Reporting and forecasting quality.
Pipeline CRM leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Pipeline CRM7/10 - Insightly
Customization
Fields, workflows, and configurability.
Insightly leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipeline CRM6/10 - Insightly
Integrations
Important third-party integrations.
Insightly leads on integrations (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipeline CRM6/10 - Pipeline CRM
Administration
Admin overhead and ongoing maintenance.
Pipeline CRM leads on administration (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
InsightlyWeakerPipeline CRMStronger - Insightly
Scalability
Fit as team size and complexity grow.
Insightly leads on scalability (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Pipeline CRM6/10 - Depends
Value for money
Capability relative to total cost of ownership.
Insightly researched starting price $29/user/mo vs Pipeline CRM $25/user/mo. Better value depends on which features you need on that plan.
Insightly8/10Pipeline CRM7/10
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