Constant Contact vs Kit
Compare Constant Contact and Kit on features, pricing, and buyer fit using the same researched criteria.
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and nonprofits needing brand-familiar email marketing
- • Teams running events alongside email campaigns
- • Buyers who value phone/support culture and NA brand recognition
Starting from $12.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Constant Contact and Kit. Choose Constant Contact when Local SMBs and nonprofits needing brand-familiar email marketing. Choose Kit when Creators and newsletter publishers monetizing an audience. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Kit is better for
- ✓ Templates
- ✓ Segmentation
- ✓ Landing pages
- ✓ AI features
Tie
- • Automation
- • Analytics
- • Integrations
Choose Constant Contact if: Local SMBs and nonprofits needing brand-familiar email marketing
Choose Kit if: Creators and newsletter publishers monetizing an audience
Kit
Creator and newsletter ESP (formerly ConvertKit) with landing pages, automations, and digital product selling.
Best for
- • Creators and newsletter publishers monetizing an audience
- • Writers/coaches needing landing pages, forms, and visual automations
- • Teams migrating from ConvertKit-era workflows under the Kit brand
Starting from $33.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for Constant Contact and Kit.
Campaigns
| Feature | Constant Contact | Kit | Winner |
|---|---|---|---|
| Email campaigns | Strong | Strong | Tie |
| Newsletter builder | Strong | Strong | Tie |
| Email templates | Strong | Strong | Tie |
| Drag-and-drop editor | Strong | Strong | Tie |
| Landing pages | Moderate | Strong | Kit |
| Forms | Strong | Strong | Tie |
Automation & targeting
| Feature | Constant Contact | Kit | Winner |
|---|---|---|---|
| Automation workflows | Strong | Strong | Tie |
| Segmentation | Strong | Strong | Tie |
| Personalization | Strong | Strong | Tie |
| A/B testing | Strong | Strong | Tie |
| Transactional email | Moderate | Moderate | Tie |
Platform
| Feature | Constant Contact | Kit | Winner |
|---|---|---|---|
| Analytics | Strong | Strong | Tie |
| Deliverability tools | Strong | Strong | Tie |
| AI content generation | Moderate | Moderate | Tie |
Additional capabilities
| Feature | Constant Contact | Kit | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.