Close vs folk
Compare Close and folk on features, pricing, and buyer fit using the same researched criteria.
Close
Sales-focused CRM for pipeline management and sales engagement workflows.
Best for
- • Outbound sales teams that need a communication-centric CRM
- • Teams that need dialing power and advanced outreach workflows
- • Teams that rely on calling, email, and SMS from the CRM
Starting from $9.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Close and folk. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Close is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
folk is better for
- ✓ Customization
- ✓ Integrations
- ✓ Administration
- ✓ Value for money
Tie
- • Ease of use
Choose Close if: Outbound sales teams that need a communication-centric CRM
Choose folk if: Standard/Premium fit collaborative SMB relationship selling
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
Best for
- • Standard/Premium fit collaborative SMB relationship selling
- • Relationship CRM + LinkedIn capture fits founders and small teams
- • Pipelines, sequences, and AI assistants support sales workflows
Starting from $24.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for Close and folk.
Core CRM
| Feature | Close | folk | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Moderate | Close |
Sales engagement
| Feature | Close | folk | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Strong | Moderate | Close |
| Call functionality | Strong | Not evidenced | — |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | Close | folk | Winner |
|---|---|---|---|
| Reporting | Strong | Moderate | Close |
| Forecasting | Strong | Not evidenced | — |
Platform
| Feature | Close | folk | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Not evidenced | Strong | — |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Close | folk | Winner |
|---|---|---|---|
| Data enrichment | Strong | Strong | Tie |
| Email campaigns | Not evidenced | Strong | — |
| API access | Not evidenced | Moderate | — |
| Role permissions | Not evidenced | Moderate | — |
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.