Clay vs Gong
Compare Clay and Gong on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Clay and Gong. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Choose Gong when Revenue teams whose primary job is conversation intelligence and deal coaching. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Clay is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Gong is better for
- ✓ Ease of use
- ✓ Integrations
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Choose Gong if: Revenue teams whose primary job is conversation intelligence and deal coaching
Gong
Conversation intelligence / revenue AI — per-user licenses + platform fee; custom proposal only (no public dollar list).
Best for
- • Revenue teams whose primary job is conversation intelligence and deal coaching
- • Orgs layering Gong beside CRM + SEP (Outreach/Salesloft)
- • Buyers who need call/meeting insight — not contact discovery
No free plan
Clay vs Gong pricing
Clay researched starting price from $167/mo; a free plan is researched. Gong starting price was not verified in current research — confirm on the vendor pricing page. Affiliate economics excluded.
Clay
From $167.00/user/mo
Gong
See plans
Clay
Starting from $167.00/user/mo
Free trial available
- Free$0.00/user/mo
- LaunchPopular$167.00/mo
- Growth$446.00/mo
- EnterpriseCustom
Gong
Starting price not evidenced
No free trial evidenced
- Gong PlatformPopularCustom
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Clay
$2,505.00/mo
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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