Capsule vs Keap
Compare Capsule and Keap on features, pricing, and buyer fit using the same researched criteria.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Best for
- • Teams that want straightforward, accessible CRM packaging
- • Small teams that want a free plan or an accessible paid entry tier
- • SMB sales teams that want pipelines, contacts, and light automation
Starting from $18.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Capsule and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Capsule is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Customization
- ✓ Administration
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Reporting
- • Integrations
Choose Capsule if: Teams that want straightforward, accessible CRM packaging
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Capsule vs Keap pricing
Researched list starting prices: Capsule from $18/user/mo; Keap from $249/user/mo. Confirm live vendor pricing before buying.
Capsule
From $18.00/user/mo
Keap
From $249.00/user/mo
Capsule
Starting from $18.00/user/mo
Free trial available
- Free$0.00/user/mo
- users: 2
- contacts: 250
- pipelines: 1
- custom fields: 5
- Starter$18.00/user/mo
- contacts: 30000
- GrowthPopular$36.00/user/mo
- contacts: 60000
- Advanced$54.00/user/mo
- contacts: 120000
- Ultimate$72.00/user/mo
- Sales team contact for 5+ user scaling teams; dedicated AM/custom training.
- contacts: 240000
Keap
Starting from $249.00/user/mo
Free trial available
- Max IgnitePopular$249.00/mo
- included users: 2
- Max Grow$329.00/mo
- included users: 2
- Max Scale$499.00/mo
- included users: 2
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Capsule · Starter
$270.00/mo
Keap · Max Ignite
$3,735.00/mo
+$3,465.00/mo — Keap costs more
Verified monthly unit prices · Aug 13, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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