Beehiiv vs Mailchimp
Compare Beehiiv and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Beehiiv
Newsletter growth and publication platform with monetization, referrals, and audience tools — adjacent to classic ESPs.
Best for
- • Newsletter publishers optimizing growth and monetization
- • Writers building a publication site + email audience
- • Creators comparing Substack-class newsletter platforms
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Beehiiv is better for
- ✓ Landing pages
Mailchimp is better for
- ✓ Templates
- ✓ Analytics
- ✓ Integrations
Tie
- • Automation
Choose Beehiiv if: Newsletter publishers optimizing growth and monetization
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
Beehiiv vs Mailchimp pricing
Beehiiv researched starting price from $49/mo; a free plan is researched. Mailchimp researched starting price from $13/mo; a free plan is researched. Affiliate economics excluded.
Beehiiv
From $49.00/user/mo
Mailchimp
From $13.00/user/mo
Beehiiv
Starting from $49.00/user/mo
Free trial available
- Launch$0.00/user/mo
- Free forever up to 2,500 subscribers (research).
- max subscribers: 2500
- ScalePopular$49.00/mo
- From $49/mo at ≤1,000 subscribers (monthly).
- included subscribers entry: 1000
- Max$109.00/mo
- From $109/mo at ≤1,000 subscribers (monthly).
- included subscribers entry: 1000
- EnterpriseCustom
- Custom for large subscriber bases / 100k+.
Mailchimp
Starting from $13.00/user/mo
Free trial available
- Free$0.00/user/mo
- Up to 250 contacts and 500 sends/mo (250/day) per Mailchimp help — Aug 2026.
- max contacts: 250
- max email sends monthly: 500
- Essentials$13.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 50000
- included contacts entry: 500
- StandardPopular$20.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 100000
- included contacts entry: 500
- Premium$350.00/mo
- Entry list price includes 10,000 contacts per Mailchimp Premium band. Above 200k contacts → custom. Confirm live calculator.
- max contacts: 200000
- included contacts entry: 10000
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Beehiiv
$735.00/mo
Mailchimp
$195.00/mo
+$540.00/mo — Beehiiv costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.