Beehiiv vs Mailchimp
Compare Beehiiv and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Beehiiv
Newsletter growth and publication platform with monetization, referrals, and audience tools — adjacent to classic ESPs.
Best for
- • Newsletter publishers optimizing growth and monetization
- • Writers building a publication site + email audience
- • Creators comparing Substack-class newsletter platforms
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Beehiiv is better for
- ✓ Landing pages
Mailchimp is better for
- ✓ Templates
- ✓ Analytics
- ✓ Integrations
Tie
- • Automation
Choose Beehiiv if: Newsletter publishers optimizing growth and monetization
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
Beehiiv vs Mailchimp at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
Beehiiv
Mailchimp
- Contact / subscriber limitsDepends
Beehiiv
Mailchimp
- Email send limitsDepends
Beehiiv
Mailchimp
- AutomationTie
Beehiiv
Mailchimp
- TemplatesMailchimp
Beehiiv
Mailchimp
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → Beehiiv
Best for landing pages
Stronger coverage across landing pages.
- → Mailchimp
Best for templates
Mailchimp leads on templates (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for analytics
Mailchimp leads on analytics (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for integrations
Mailchimp leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsBeehiiv
Beehiiv researched starting price from $49/mo; a free plan is researched; Mailchimp researched starting price from $13/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Mailchimp
Beehiiv researched starting price from $49/mo; a free plan is researched; Mailchimp researched starting price from $13/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Automation
TieBeehiiv
Beehiiv and Mailchimp are close on automation (5/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Beehiiv and Mailchimp are close on automation (5/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
DependsBeehiiv
Beehiiv vs Mailchimp on segmentation is not a scored universal winner in current research — choose by job fit.
Mailchimp
Beehiiv vs Mailchimp on segmentation is not a scored universal winner in current research — choose by job fit.
Analytics
Mailchimp winsBeehiiv
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on analytics (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
Mailchimp winsBeehiiv
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on templates (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose Beehiiv if
- Newsletter publishers optimizing growth and monetization
- Writers building a publication site + email audience
- Creators comparing Substack-class newsletter platforms
Choose Mailchimp if
- Marketing teams needing email + audience CRM features
- SMBs starting on freemium email marketing
- Buyers prioritizing campaigns over sales pipelines
Related comparisons
Alternatives to consider
Kit
Creator and newsletter ESP (formerly ConvertKit) with landing pages, automations, and digital product selling.
Flodesk
Design-led creator ESP with beautiful templates and subscriber-tier Lite / Pro / Everything plans.
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Beehiiv and Mailchimp?
Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
- Affiliate links never change winners
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.