Ashby vs Gusto
Compare Ashby and Gusto on features, pricing, and buyer fit using the same researched criteria.
Ashby
Modern ATS + CRM/analytics — Foundations $400/mo flat for ≤100 employees (10% off annual); Plus/Enterprise seat-based custom quote.
Best for
- • Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
- • TA teams comparing Ashby vs Greenhouse for AI-native hiring
- • Orgs willing to pay a high Foundations floor instead of a free ATS
Starting from $400.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Ashby is better for
- ✓ Integrations
Gusto is better for
- ✓ Starting pricing
Choose Ashby if: Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
Choose Gusto if: US small businesses running payroll (and benefits) for the first time
Gusto
US SMB payroll + benefits + light HR — Simple from $49/mo + $6/person; Plus $80 + $12; Premium $180 + $22.
Best for
- • US small businesses running payroll (and benefits) for the first time
- • Teams that want published month-to-month pricing instead of HCM quotes
- • Single-state companies that can start on Simple and upgrade for multi-state
Starting from $49.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Ashby and Gusto. Numeric bars appear only when both products have approved scores.
- Gusto
Starting pricing
Published floor price and what that floor actually includes.
Gusto publishes a lower researched starting floor ($49/mo vs $400/mo for Ashby). Confirm currency, renewals, and add-ons — not a total TCO winner.
AshbyWeakerGustoStronger - Depends
Free plan
Whether a usable free plan is published, and what it gates.
Ashby does not research a free plan; Gusto does not research a free plan.
AshbyDependsGustoDepends - Depends
User / licence minimum
Seat floors, per-employee minimums, and small-team pricing traps.
Check employee or licence minimums for Ashby and Gusto on current vendor packaging.
AshbyDependsGustoDepends - Ashby
Integrations
Important third-party integrations.
Ashby leads on integrations (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Ashby8/10Gusto7/10
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