Ashby vs Gusto
Compare Ashby and Gusto on features, pricing, and buyer fit using the same researched criteria.
Ashby
Modern ATS + CRM/analytics — Foundations $400/mo flat for ≤100 employees (10% off annual); Plus/Enterprise seat-based custom quote.
Best for
- • Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
- • TA teams comparing Ashby vs Greenhouse for AI-native hiring
- • Orgs willing to pay a high Foundations floor instead of a free ATS
Starting from $400.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Ashby is better for
- ✓ Integrations
Gusto is better for
- ✓ Starting pricing
Choose Ashby if: Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
Choose Gusto if: US small businesses running payroll (and benefits) for the first time
Gusto
US SMB payroll + benefits + light HR — Simple from $49/mo + $6/person; Plus $80 + $12; Premium $180 + $22.
Best for
- • US small businesses running payroll (and benefits) for the first time
- • Teams that want published month-to-month pricing instead of HCM quotes
- • Single-state companies that can start on Simple and upgrade for multi-state
Starting from $49.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Ashby and Gusto.
Hiring
| Feature | Ashby | Gusto | Winner |
|---|---|---|---|
| Applicant tracking | Strong | Moderate | Ashby |
| Career site & job boards | Strong | Limited | Ashby |
| Interview scheduling | Strong | Limited | Ashby |
Workforce
| Feature | Ashby | Gusto | Winner |
|---|---|---|---|
| Workforce scheduling | Limited | Limited | Tie |
| Frontline communications | Limited | Limited | Tie |
| Time & attendance | Limited | Moderate | Gusto |
| GPS / geofence clock-in | Limited | Limited | Tie |
People & payroll
| Feature | Ashby | Gusto | Winner |
|---|---|---|---|
| Core HRIS | Limited | Moderate | Gusto |
| Payroll processing | Limited | Strong | Gusto |
| Benefits administration | Limited | Strong | Gusto |
Training
| Feature | Ashby | Gusto | Winner |
|---|---|---|---|
| SOP / knowledge base | Limited | Limited | Tie |
| Employee training paths | Limited | Limited | Tie |
| LMS / course commerce | Limited | Limited | Tie |
Platform
| Feature | Ashby | Gusto | Winner |
|---|---|---|---|
| HRIS integrations | Strong | Strong | Tie |
| Analytics & reporting | Strong | Moderate | Ashby |
| AI assistance | Moderate | Moderate | Tie |
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