Ashby vs Gusto
Compare Ashby and Gusto on features, pricing, and buyer fit using the same researched criteria.
Ashby
Modern ATS + CRM/analytics — Foundations $400/mo flat for ≤100 employees (10% off annual); Plus/Enterprise seat-based custom quote.
Best for
- • Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
- • TA teams comparing Ashby vs Greenhouse for AI-native hiring
- • Orgs willing to pay a high Foundations floor instead of a free ATS
Starting from $400.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Ashby is better for
- ✓ Integrations
Gusto is better for
- ✓ Starting pricing
Choose Ashby if: Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
Choose Gusto if: US small businesses running payroll (and benefits) for the first time
Gusto
US SMB payroll + benefits + light HR — Simple from $49/mo + $6/person; Plus $80 + $12; Premium $180 + $22.
Best for
- • US small businesses running payroll (and benefits) for the first time
- • Teams that want published month-to-month pricing instead of HCM quotes
- • Single-state companies that can start on Simple and upgrade for multi-state
Starting from $49.00/user/mo
No free plan
Ashby vs Gusto pricing
Ashby researched starting price from $400/mo. Gusto researched starting price from $49/mo. Affiliate economics excluded.
Ashby
From $400.00/user/mo
Gusto
From $49.00/user/mo
Ashby
Starting from $400.00/user/mo
No free trial evidenced
- All-in-One FoundationsPopular$400.00/mo
- $400/mo for companies ≤100 employees. 10% off annual. AI credits included.
- max users: 100
- All-in-One PlusCustom
- 101–1,000 employees — seat-based custom quote.
- All-in-One EnterpriseCustom
- 1,000+ employees — custom consolidation quote.
Gusto
Starting from $49.00/user/mo
Free trial available
- SimplePopular$49.00/mo
- $49/mo platform + $6/person. Single-state US payroll. Time/performance/many benefits features are add-ons.
- Plus$80.00/mo
- $80/mo + $12/person. Multi-state payroll path versus Simple.
- Premium$180.00/mo
- $180/mo + $22/person. Highest published SMB payroll+HR bundle.
- Contractor Only$35.00/mo
- $35/mo + $6/contractor after promo; first 6 months $0 base advertised. Not employee payroll.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Ashby
$6,000.00/mo
Gusto
$735.00/mo
+$5,265.00/mo — Ashby costs more
Verified monthly unit prices · Aug 18, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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