Ashby vs Gusto
Compare Ashby and Gusto on features, pricing, and buyer fit using the same researched criteria.
Ashby
Modern ATS + CRM/analytics — Foundations $400/mo flat for ≤100 employees (10% off annual); Plus/Enterprise seat-based custom quote.
Best for
- • Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
- • TA teams comparing Ashby vs Greenhouse for AI-native hiring
- • Orgs willing to pay a high Foundations floor instead of a free ATS
Starting from $400.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Ashby is better for
- ✓ Integrations
Gusto is better for
- ✓ Starting pricing
Choose Ashby if: Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
Choose Gusto if: US small businesses running payroll (and benefits) for the first time
Gusto
US SMB payroll + benefits + light HR — Simple from $49/mo + $6/person; Plus $80 + $12; Premium $180 + $22.
Best for
- • US small businesses running payroll (and benefits) for the first time
- • Teams that want published month-to-month pricing instead of HCM quotes
- • Single-state companies that can start on Simple and upgrade for multi-state
Starting from $49.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
4
Criteria
4
Screenshots
0
Sources consulted
| Title | Product | Type |
|---|---|---|
| Ashby — Official Site | Ashby | official-product-page |
| Ashby Pricing | Ashby | official-pricing-page |
| Gusto — Official Site | Gusto | official-product-page |
| Gusto Pricing | Gusto | official-pricing-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
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