Ashby vs Gusto
Compare Ashby and Gusto on features, pricing, and buyer fit using the same researched criteria.
Ashby
Modern ATS + CRM/analytics — Foundations $400/mo flat for ≤100 employees (10% off annual); Plus/Enterprise seat-based custom quote.
Best for
- • Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
- • TA teams comparing Ashby vs Greenhouse for AI-native hiring
- • Orgs willing to pay a high Foundations floor instead of a free ATS
Starting from $400.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Ashby is better for
- ✓ Integrations
Gusto is better for
- ✓ Starting pricing
Choose Ashby if: Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
Choose Gusto if: US small businesses running payroll (and benefits) for the first time
Gusto
US SMB payroll + benefits + light HR — Simple from $49/mo + $6/person; Plus $80 + $12; Premium $180 + $22.
Best for
- • US small businesses running payroll (and benefits) for the first time
- • Teams that want published month-to-month pricing instead of HCM quotes
- • Single-state companies that can start on Simple and upgrade for multi-state
Starting from $49.00/user/mo
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Ashby
Strengths in greenPros
- Stronger on integrations
Cons
- Trails on starting pricing
Best for
Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
Gusto
Trade-offs in redPros
- Stronger on starting pricing
Cons
- Trails on integrations
Best for
US small businesses running payroll (and benefits) for the first time
Choose if…
Choose Ashby if
- Startups and growth-stage companies (≤100 employees) that want one modern ATS+analytics platform
- TA teams comparing Ashby vs Greenhouse for AI-native hiring
- Orgs willing to pay a high Foundations floor instead of a free ATS
Choose Gusto if
- US small businesses running payroll (and benefits) for the first time
- Teams that want published month-to-month pricing instead of HCM quotes
- Single-state companies that can start on Simple and upgrade for multi-state
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