Asana vs Jira
Compare Asana and Jira on features, pricing, and buyer fit using the same researched criteria.

Asana
Cross-functional work management with goals, workflows and AI Studio — Starter from $10.99/user/mo annual.
Best for
- • Cross-functional marketing/ops teams
- • Buyers prioritising adoption ease and goals/workflows
- • Mid-market work management shortlists
Starting from $10.99/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Asana and Jira. Choose Asana when Cross-functional marketing/ops teams. Choose Jira when Software engineering / Agile teams. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Asana is better for
- ✓ Ease of use
- ✓ Collaboration
- ✓ AI features
Jira is better for
- ✓ Integrations
- ✓ Value for money
Tie
- • Free plan
- • Timeline / Gantt
- • Automations
Choose Asana if: Cross-functional marketing/ops teams
Choose Jira if: Software engineering / Agile teams

Jira
Atlassian Agile issue tracker for software teams — Free ≤10; Standard from ~$8.15/user/mo annual.
Best for
- • Software engineering / Agile teams
- • Orgs already on Atlassian
- • Regulated/enterprise software delivery
Starting from $8.15/user/mo
Free plan available
Evidence & transparency
Sources and research process behind this comparison.
Sources
4
Criteria
11
Screenshots
4
Sources consulted
| Title | Product | Type |
|---|---|---|
| Asana — Official Site | Asana | official-product-page |
| Asana Pricing | Asana | official-pricing-page |
| Jira — Official Site | Jira | official-product-page |
| Jira Pricing | Jira | official-pricing-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.