SoftwareGlimpse

Apptivo vs Wealthbox

Compare Apptivo and Wealthbox on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 20268 evidence sources4 screenshotsHow we compare
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Apptivo logo

Apptivo

6.5/10

All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.

Best for

  • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.

Starting from $15.00/user/mo

No free plan

VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Apptivo and Wealthbox. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Apptivo is better for

  • Pipeline management
  • Customization

Wealthbox is better for

  • Email capabilities
  • Integrations
  • Administration

Tie

  • Ease of use
  • Sales automation
  • Reporting

Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom

Choose Wealthbox if: CRM built for financial advisors to manage clients, tasks, and compliance-friendly workflows.

See detailed comparison ↓
Wealthbox logo

Wealthbox

6.4/10

Advisor CRM; Basic $59, Pro $75, Premier $99 per user/mo, Enterprise custom.

Best for

  • CRM built for financial advisors to manage clients, tasks, and compliance-friendly workflows.

Starting from $59.00/user/mo

No free plan

Pros & cons

A balanced look at where each product shines — and where it falls short.

Apptivo logo

Apptivo

Strengths in green

Pros

  • Stronger on pipeline management
  • Stronger on customization

Cons

  • Trails on email capabilities
  • Trails on integrations
  • Trails on administration

Best for

All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom

Wealthbox logo

Wealthbox

Trade-offs in red

Pros

  • Stronger on email capabilities
  • Stronger on integrations
  • Stronger on administration

Cons

  • Trails on pipeline management
  • Trails on customization

Best for

CRM built for financial advisors to manage clients, tasks, and compliance-friendly workflows.

Choose if…

Choose Apptivo if

  • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.

Choose Wealthbox if

  • CRM built for financial advisors to manage clients, tasks, and compliance-friendly workflows.

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.