Apptivo vs Wealthbox
Compare Apptivo and Wealthbox on features, pricing, and buyer fit using the same researched criteria.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Wealthbox. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Pipeline management
- ✓ Customization
Wealthbox is better for
- ✓ Email capabilities
- ✓ Integrations
- ✓ Administration
Tie
- • Ease of use
- • Sales automation
- • Reporting
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Wealthbox if: CRM built for financial advisors to manage clients, tasks, and compliance-friendly workflows.

Wealthbox
Advisor CRM; Basic $59, Pro $75, Premier $99 per user/mo, Enterprise custom.
Best for
- • CRM built for financial advisors to manage clients, tasks, and compliance-friendly workflows.
Starting from $59.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
8
Criteria
10
Screenshots
4
Sources consulted
| Title | Product | Type |
|---|---|---|
| Apptivo Pricing | Apptivo | official-pricing-page |
| Apptivo | Apptivo | official-product-page |
| Apptivo Pricing (fixture snapshot) | Apptivo | fixture |
| Apptivo Product (fixture snapshot) | Apptivo | fixture |
| Wealthbox Pricing | Wealthbox | official-pricing-page |
| Wealthbox | Wealthbox | official-product-page |
| Wealthbox Pricing (fixture snapshot) | Wealthbox | fixture |
| Wealthbox Product (fixture snapshot) | Wealthbox | fixture |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.