Apptivo vs Pipedrive
Compare Apptivo and Pipedrive on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Pipedrive. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Pipedrive is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Pipedrive if: Pipeline UX and seat pricing fit SMB sales teams
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Best for
- • Pipeline UX and seat pricing fit SMB sales teams
- • Lite works for solo pipeline tracking; Growth for email/automation
- • Sales-first CRM rather than service/marketing suite
Starting from $14.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Apptivo and Pipedrive. Numeric bars appear only when both products have approved scores.
- Pipedrive
Ease of use
How quickly teams become productive.
Pipedrive leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Pipedrive8/10 - Pipedrive
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Pipedrive leads on pipeline management (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Pipedrive9/10 - Pipedrive
Sales automation
Automations that reduce repetitive sales work.
Pipedrive leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Pipedrive7/10 - Pipedrive
Email capabilities
Native email workflows and tracking.
Pipedrive leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Pipedrive7/10 - Pipedrive
Reporting
Reporting and forecasting quality.
Pipedrive leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Pipedrive7/10 - Pipedrive
Customization
Fields, workflows, and configurability.
Pipedrive leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Pipedrive8/10 - Pipedrive
Integrations
Important third-party integrations.
Pipedrive leads on integrations (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Pipedrive8/10 - Pipedrive
Administration
Admin overhead and ongoing maintenance.
Pipedrive leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ApptivoWeakerPipedriveStronger - Pipedrive
Scalability
Fit as team size and complexity grow.
Pipedrive leads on scalability (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Pipedrive7/10 - Depends
Value for money
Capability relative to total cost of ownership.
Apptivo researched starting price $15/user/mo vs Pipedrive $14/user/mo. Better value depends on which features you need on that plan.
Apptivo8/10Pipedrive7/10
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