Apptivo vs Cloze
Compare Apptivo and Cloze on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Sales automation
- ✓ Customization
Cloze is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Pipeline management
- • Reporting
- • Integrations
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Cloze if: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
Cloze
Relationship/real-estate CRM; Pro $17 through Platinum $42/user/mo annual with 14-day trial.
Best for
- • Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- • Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals.
Starting from $17.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Apptivo and Cloze. Numeric bars appear only when both products have approved scores.
- Cloze
Ease of use
How quickly teams become productive.
Cloze leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Cloze8/10 - Tie
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Apptivo and Cloze are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Cloze7/10 - Apptivo
Sales automation
Automations that reduce repetitive sales work.
Stronger workflow automation availability
Apptivo6/10Cloze6/10 - Cloze
Email capabilities
Native email workflows and tracking.
Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Cloze8/10 - Tie
Reporting
Reporting and forecasting quality.
Apptivo and Cloze are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Cloze6/10 - Apptivo
Customization
Fields, workflows, and configurability.
Apptivo leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Cloze6/10 - Tie
Integrations
Important third-party integrations.
Apptivo and Cloze are close on integrations (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Cloze6/10 - Cloze
Administration
Admin overhead and ongoing maintenance.
Cloze leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ApptivoWeakerClozeStronger - Tie
Scalability
Fit as team size and complexity grow.
Apptivo and Cloze are close on scalability (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Cloze6/10 - Depends
Value for money
Capability relative to total cost of ownership.
Apptivo researched starting price $15/user/mo vs Cloze $17/user/mo. Better value depends on which features you need on that plan.
Apptivo8/10Cloze7/10
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