Apptivo vs Capsule
Compare Apptivo and Capsule on features, pricing, and buyer fit using the same researched criteria.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Capsule. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Pipeline management
- ✓ Customization
- ✓ Scalability
Capsule is better for
- ✓ Ease of use
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Capsule if: Teams that want straightforward, accessible CRM packaging

Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Best for
- • Teams that want straightforward, accessible CRM packaging
- • Small teams that want a free plan or an accessible paid entry tier
- • SMB sales teams that want pipelines, contacts, and light automation
Starting from $18.00/user/mo
Free plan available
Apptivo vs Capsule pricing
Researched list starting prices: Apptivo from $15/user/mo; Capsule from $18/user/mo. Confirm live vendor pricing before buying.
Apptivo
From $15.00/user/mo
Capsule
From $18.00/user/mo
Apptivo
Starting from $15.00/user/mo
Free trial available
- LitePopular$15.00/user/mo
- Premium$25.00/user/mo
- Ultimate$40.00/user/mo
- EnterpriseCustom
Capsule
Starting from $18.00/user/mo
Free trial available
- Free$0.00/user/mo
- users: 2
- contacts: 250
- pipelines: 1
- custom fields: 5
- Starter$18.00/user/mo
- contacts: 30000
- GrowthPopular$36.00/user/mo
- contacts: 60000
- Advanced$54.00/user/mo
- contacts: 120000
- Ultimate$72.00/user/mo
- Sales team contact for 5+ user scaling teams; dedicated AM/custom training.
- contacts: 240000
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Apptivo · Lite
$225.00/mo
Capsule · Starter
$270.00/mo
+$45.00/mo — Capsule costs more
Verified monthly unit prices · Aug 16, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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