Agile CRM vs Keap
Compare Agile CRM and Keap on features, pricing, and buyer fit using the same researched criteria.
Agile CRM
Freemium all-in-one CRM; Free (10 users), Starter from ~$8.99/user/mo on multi-year headline pricing.
Best for
- • All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- • Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams.
Starting from $8.99/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Agile CRM and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Agile CRM is better for
- ✓ Pipeline management
- ✓ Administration
- ✓ Scalability
- ✓ Value for money
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
- ✓ Customization
Tie
- • Ease of use
Choose Agile CRM if: All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Agile CRM
Strengths in greenPros
- Stronger on pipeline management
- Stronger on administration
- Stronger on scalability
- Stronger on value for money
Cons
- Trails on sales automation
- Trails on email capabilities
- Trails on reporting
Best for
All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
Keap
Trade-offs in redPros
- Stronger on sales automation
- Stronger on email capabilities
- Stronger on reporting
- Stronger on customization
Cons
- Trails on pipeline management
- Trails on administration
- Trails on scalability
Best for
Core packaging and automation library target SMB operators
Choose if…
Choose Agile CRM if
- All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams.
Choose Keap if
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
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