Affinity vs Keap
Compare Affinity and Keap on features, pricing, and buyer fit using the same researched criteria.
Affinity
Private capital relationship CRM; Essential from $2000/user/year through Advanced $2700, Enterprise custom.
Best for
- • CRM built for venture capital, private equity, and private capital relationship networks.
Starting from $166.67/user/mo
No free plan
VS
Our verdict
There is no universal winner between Affinity and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Affinity is better for
- ✓ Pipeline management
- ✓ Customization
- ✓ Administration
- ✓ Scalability
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Ease of use
- • Reporting
- • Integrations
Choose Affinity if: CRM built for venture capital, private equity, and private capital relationship networks.
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Affinity vs Keap pricing
Researched list starting prices: Affinity from $166.67/user/mo; Keap from $249/user/mo. Confirm live vendor pricing before buying.
Affinity
From $166.67/user/mo
Keap
From $249.00/user/mo
Affinity
Starting from $166.67/user/mo
No free trial evidenced
- EssentialPopular$2,000.00/user/mo
- Scale$2,300.00/user/mo
- Advanced$2,700.00/user/mo
- EnterpriseCustom
Keap
Starting from $249.00/user/mo
Free trial available
- Max IgnitePopular$249.00/mo
- included users: 2
- Max Grow$329.00/mo
- included users: 2
- Max Scale$499.00/mo
- included users: 2
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Affinity · Essential
$2,500.05/mo
Keap · Max Ignite
$3,735.00/mo
+$1,234.95/mo — Keap costs more
Verified monthly unit prices · Aug 16, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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