ACT! vs SugarCRM
Compare ACT! and SugarCRM on features, pricing, and buyer fit using the same researched criteria.

ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and SugarCRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Administration
SugarCRM is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Ease of use
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose SugarCRM if: SugarCRM targets mid-market sales/CX needs

SugarCRM
Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.
Best for
- • SugarCRM targets mid-market sales/CX needs
- • SugarCRM competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $59.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and SugarCRM. Numeric bars appear only when both products have approved scores.
- Tie
Ease of use
How quickly teams become productive.
ACT! and SugarCRM are close on ease of use (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10SugarCRM6/10 - SugarCRM
Pipeline management
Deal stages, visibility, and pipeline hygiene.
SugarCRM leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10SugarCRM8/10 - SugarCRM
Sales automation
Automations that reduce repetitive sales work.
SugarCRM leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10SugarCRM7/10 - SugarCRM
Email capabilities
Native email workflows and tracking.
SugarCRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10SugarCRM7/10 - SugarCRM
Reporting
Reporting and forecasting quality.
SugarCRM leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10SugarCRM7/10 - SugarCRM
Customization
Fields, workflows, and configurability.
SugarCRM leads on customization (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10SugarCRM8/10 - SugarCRM
Integrations
Important third-party integrations.
SugarCRM leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10SugarCRM7/10 - ACT!
Administration
Admin overhead and ongoing maintenance.
ACT! leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!StrongerSugarCRMWeaker - SugarCRM
Scalability
Fit as team size and complexity grow.
SugarCRM leads on scalability (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10SugarCRM8/10 - SugarCRM
Value for money
Capability relative to total cost of ownership.
SugarCRM leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10SugarCRM8/10
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