ACT! vs Pipedrive
Compare ACT! and Pipedrive on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Pipedrive. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Pipedrive is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Pipedrive if: Pipeline UX and seat pricing fit SMB sales teams
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Best for
- • Pipeline UX and seat pricing fit SMB sales teams
- • Lite works for solo pipeline tracking; Growth for email/automation
- • Sales-first CRM rather than service/marketing suite
Starting from $14.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and Pipedrive.
Core CRM
| Feature | ACT! | Pipedrive | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | ACT! | Pipedrive | Winner |
|---|---|---|---|
| Email sync | Strong | Moderate | ACT! |
| Email tracking | Strong | Moderate | ACT! |
| Email sequences | Not evidenced | Moderate | — |
| Call functionality | Not evidenced | Moderate | — |
| Workflow automation | Moderate | Moderate | Tie |
| Sales automation | Strong | Moderate | ACT! |
| Lead scoring | Not evidenced | Moderate | — |
Reporting
| Feature | ACT! | Pipedrive | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Pipedrive |
| Forecasting | Not evidenced | Moderate | — |
Platform
| Feature | ACT! | Pipedrive | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | Pipedrive |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Strong | — |
Additional capabilities
| Feature | ACT! | Pipedrive | Winner |
|---|---|---|---|
| Data enrichment | Not evidenced | Moderate | — |
| Prospecting | Not evidenced | Moderate | — |
| Meeting scheduling | Not evidenced | Moderate | — |
| Email campaigns | Not evidenced | Moderate | — |
| API access | Not evidenced | Strong | — |
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