ACT! vs Keap
Compare ACT! and Keap on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Administration
Keap is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Value for money
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and Keap.
Core CRM
| Feature | ACT! | Keap | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | ACT! | Keap | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Not evidenced | Strong | — |
| Call functionality | Not evidenced | Moderate | — |
| Workflow automation | Moderate | Strong | Keap |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | ACT! | Keap | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Keap |
Platform
| Feature | ACT! | Keap | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Not evidenced | — |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Strong | — |
Additional capabilities
| Feature | ACT! | Keap | Winner |
|---|---|---|---|
| Email campaigns | Not evidenced | Strong | — |
| Meeting scheduling | Not evidenced | Strong | — |
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