ACT! vs Cloze
Compare ACT! and Cloze on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Cloze is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Cloze if: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
Cloze
Relationship/real-estate CRM; Pro $17 through Platinum $42/user/mo annual with 14-day trial.
Best for
- • Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- • Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals.
Starting from $17.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Cloze. Numeric bars appear only when both products have approved scores.
- Cloze
Ease of use
How quickly teams become productive.
Cloze leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Cloze8/10 - Cloze
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Cloze leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Cloze7/10 - Cloze
Sales automation
Automations that reduce repetitive sales work.
Cloze leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Cloze6/10 - Cloze
Email capabilities
Native email workflows and tracking.
Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Cloze8/10 - Cloze
Reporting
Reporting and forecasting quality.
Cloze leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Cloze6/10 - Cloze
Customization
Fields, workflows, and configurability.
Stronger custom pipelines availability
ACT!6/10Cloze6/10 - Cloze
Integrations
Important third-party integrations.
Cloze leads on integrations (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Cloze6/10 - Cloze
Administration
Admin overhead and ongoing maintenance.
Cloze leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!WeakerClozeStronger - Cloze
Scalability
Fit as team size and complexity grow.
Cloze leads on scalability (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Cloze6/10 - Cloze
Value for money
Capability relative to total cost of ownership.
Cloze leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Cloze7/10
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