ACT! vs Capsule
Compare ACT! and Capsule on features, pricing, and buyer fit using the same researched criteria.

ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Capsule. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Capsule is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Capsule if: Teams that want straightforward, accessible CRM packaging

Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Best for
- • Teams that want straightforward, accessible CRM packaging
- • Small teams that want a free plan or an accessible paid entry tier
- • SMB sales teams that want pipelines, contacts, and light automation
Starting from $18.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for ACT! and Capsule. Numeric bars appear only when both products have approved scores.
- Capsule
Ease of use
How quickly teams become productive.
Capsule leads on ease of use (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Capsule9/10 - Capsule
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Capsule leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Capsule7/10 - Capsule
Sales automation
Automations that reduce repetitive sales work.
Capsule leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Capsule7/10 - Capsule
Email capabilities
Native email workflows and tracking.
Capsule leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Capsule7/10 - Capsule
Reporting
Reporting and forecasting quality.
Capsule leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Capsule7/10 - Capsule
Customization
Fields, workflows, and configurability.
Capsule leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Capsule7/10 - Capsule
Integrations
Important third-party integrations.
Capsule leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Capsule7/10 - Capsule
Administration
Admin overhead and ongoing maintenance.
Capsule leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!WeakerCapsuleStronger - Capsule
Scalability
Fit as team size and complexity grow.
Capsule leads on scalability (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Capsule6/10 - Capsule
Value for money
Capability relative to total cost of ownership.
Capsule leads on value for money (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Capsule9/10
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