SoftwareGlimpse
Buying guide

Best Marketing Software

We evaluated marketing platforms across campaign content, marketing automation, funnel conversion, social/channel execution, analytics, ease of use, integrations, scalability, value, and AI assistance — to help you shortlist the right shape for your primary marketing job.

Compare Marketing & Growth softwareFind My Marketing & GrowthHow we evaluate Marketing & Growth →

SoftwareGlimpse may earn a commission when you buy through some links. This does not affect our recommendations. How we make money

  • Best enterprise B2B MAP

    Adobe Marketo Engage logoAdobe Marketo Engage

    Enterprise B2B marketing automation credibility (~7.4). Wins enterprise MAP award even when overall ties creator tools.

  • Best enterprise B2C engagement

    Braze logoBraze

    Enterprise multi-channel B2C engagement (~7.0).

  • Best Braze peer for B2C engagement

    Iterable logoIterable

    Enterprise B2C cross-channel engagement peer to Braze (~6.9).

Our top Marketing & Growth picks

  • 1Adobe Marketo Engage logo
    Adobe Marketo EngageBest enterprise B2B MAP
    7.4/10

    Enterprise B2B marketing automation credibility (~7.4). Wins enterprise MAP award even when overall ties creator tools.

    Read review →
  • 2Braze logo
    BrazeBest enterprise B2C engagement
    7/10

    Enterprise multi-channel B2C engagement (~7.0).

    Read review →
  • 3Iterable logo
    IterableBest Braze peer for B2C engagement
    6.9/10

    Enterprise B2C cross-channel engagement peer to Braze (~6.9).

    Read review →
View full rankings ↓

The best Marketing & Growth at a glance

The best marketing software depends on whether you need creator funnels, enterprise marketing automation, B2C engagement, social scheduling, or social listening. Use this shortlist to compare recommended options by job, then check pricing, integrations, and the workflows you run every week.

View full comparison →
  • 1Adobe Marketo Engage logo

    Adobe Marketo Engage

    Best enterprise B2B MAP

    Enterprise B2B marketing automation credibility (~7.4). Wins enterprise MAP award even when overall ties creator tools.

    • Enterprise B2B MAP depth for nurture and lead management
    • Strong attribution plus CRM and Adobe Experience Cloud fit
    • Scales to complex multi-brand and global programs

    See pricing

    Read reviewCompare
  • 2Braze logo

    Braze

    Best enterprise B2C engagement

    Enterprise multi-channel B2C engagement (~7.0).

    • Real-time cross-channel orchestration (email, push, in-app, SMS)
    • Enterprise scale narrative for consumer and product-led brands
    • AI-assisted messaging marketed across journey tooling

    See pricing

    Read reviewCompare
  • 3Iterable logo

    Iterable

    Best Braze peer for B2C engagement

    Enterprise B2C cross-channel engagement peer to Braze (~6.9).

    • Cross-channel B2C engagement depth comparable to Braze
    • Journey orchestration with Nova AI decisioning marketed
    • Enterprise scalability narrative for consumer brands

    See pricing

    Read reviewCompare
  • 4ClickFunnels logo

    ClickFunnels

    Best creator funnel platform

    Funnel-conversion center of gravity for creator marketers (~6.8).

    • Funnel-builder depth as the product center of gravity
    • Clear Launch/Scale/Optimize/Dominate plan ladder
    • Landing pages, funnel workflows, and an email path in one stack

    From $97.00/mo

    Read reviewCompare
  • 5Brand24 logo

    Brand24

    Best social listening / brand monitoring

    Social listening and brand monitoring specialist (~6.2).

    • Dedicated social listening across many source types
    • Sentiment, reach, and awareness metrics for reputation work
    • Clear keyword/mention plan ladder with agency reporting on higher tiers

    From $199.00/mo

    Read reviewCompare

Best Marketing & Growth at a glance

Select up to four CRMs to compare. Unknown free-plan cells mean coverage is incomplete — not “No”.

Compare Marketing & Growth software
CRMOur scoreBest for / fitStarting priceFree planKey strengthKey limitationReviewCompare
Adobe Marketo Engage logoAdobe Marketo Engage
7.4/10
/10		Enterprise B2B marketing opsSee pricingNoEnterprise B2B MAP depth for nurture and lead managementCustom quote only — no published freemium list priceReview
Braze logoBraze
7/10
/10		Enterprise B2C brandsSee pricingNoReal-time cross-channel orchestration (email, push, in-app, SMS)Custom pricing — no published freemium ESP floorReview
Iterable logoIterable
6.9/10
/10		Enterprise B2C engagement shortlists vs BrazeSee pricingNoCross-channel B2C engagement depth comparable to BrazeCustom quote only — no public list-price floorReview
ClickFunnels logoClickFunnels
6.8/10
/10		Funnel-first creators$97.00/moNoFunnel-builder depth as the product center of gravityHigher entry price than SMB ESPs and social schedulersReview
Brand24 logoBrand24
6.2/10
/10		Brand and competitor listening programs$199.00/moNoDedicated social listening across many source typesPremium pricing versus social schedulersReview

Our top Marketing & Growth picks

Evidence-backed write-ups for the ranked shortlist. Scores come from approved assessments; fit badges reflect approved editorial awards.

#1Adobe Marketo Engage logo

#1 Adobe Marketo Engage

Best enterprise B2B MAP

7.4/10

Adobe Marketo Engage suits enterprise B2B teams that need MAP-grade nurture, lead management, attribution, and Adobe/CRM-integrated marketing ops. It is the pick when complex, multi-brand programs and ops maturity matter more than a published freemium price tag.

Custom quoting and heavy implementation are the standing trade-offs. SMBs and creators usually get clearer packaging from ESP or funnel tools; Salesforce-native B2B MA points toward Account Engagement (Pardot); consumer engagement at scale points toward Braze rather than a B2B MAP.

Why Adobe Marketo Engage scored highly

  • Ease Of Use5.0
  • Campaign Content8.0
  • Marketing Automation9.0
  • Funnel Conversion8.0
  • Analytics Attribution9.0
  • Brand Monitoring4.0
  • Integrations9.0
  • Scalability9.0

Best for

  • Enterprise B2B marketing ops running MAP-grade nurture
  • Adobe Experience Cloud or complex CRM-integrated stacks
  • Buyers comparing HubSpot Enterprise and Salesforce Account Engagement

Not ideal for

  • You need published freemium or self-serve ESP pricing
  • Social scheduling or simple funnels are the primary job
  • Your team lacks marketing operations capacity to run a MAP
Best for
Enterprise B2B MAP
Primary job
B2B nurture + lead management
View full Adobe Marketo Engage reviewSee pricingCompare Adobe Marketo Engage
#2Braze logo

#2 Braze

Best enterprise B2C engagement

7/10

Braze suits enterprise and product-led B2C brands that orchestrate real-time engagement across email, push, in-app, and SMS from a shared customer profile. Cross-channel orchestration and scale — not B2B lead scoring — are why it sits beside Marketo as a different buyer job.

Pricing is custom (typically MAU and messaging credits), so SMB freemium ESP shoppers should look elsewhere. Choose Marketo or Pardot for B2B MAP; Klaviyo or Omnisend for ecommerce owned-channel stacks with published pricing; Buffer if social scheduling alone is the need.

Why Braze scored highly

  • Ease Of Use6.0
  • Campaign Content8.0
  • Marketing Automation9.0
  • Funnel Conversion7.0
  • Analytics Attribution8.0
  • Brand Monitoring3.0
  • Integrations8.0
  • Scalability9.0

Best for

  • Enterprise B2C brands orchestrating multi-channel engagement
  • Product-led teams needing push/in-app/email with real-time data
  • Buyers comparing Customer.io who need larger-scale packaging

Not ideal for

  • You need a freemium or published mid-market ESP price card
  • B2B MAP and lead management are the primary job
  • Social scheduling or listening is all you actually need
Best for
Enterprise B2C engagement
Primary job
Multi-channel customer engagement
View full Braze reviewSee pricingCompare Braze
#3Iterable logo

#3 Iterable

Best Braze peer for B2C engagement

6.9/10

Iterable suits mid-market and enterprise B2C brands that need cross-channel journey orchestration (email, SMS, push, in-app) with AI-assisted decisioning — a primary shortlist peer when evaluating Braze. Custom MAU/messaging packaging is the standing commercial posture.

It is not a B2B MAP, social suite, or freemium ESP. Choose Braze when that brand fit wins; Marketo/Pardot for B2B MAP; Klaviyo/Omnisend for published ecommerce ESP pricing; Buffer if social scheduling alone is the need.

Why Iterable scored highly

  • Ease Of Use6.0
  • Campaign Content8.0
  • Marketing Automation9.0
  • Funnel Conversion5.0
  • Analytics Attribution8.0
  • Brand Monitoring3.0
  • Integrations8.0
  • Scalability9.0

Best for

  • B2C brands comparing Braze for engagement platforms
  • Teams needing email/SMS/push/in-app orchestration at scale
  • Marketers wanting AI decisioning with marketing control

Not ideal for

  • You need published freemium ESP pricing
  • B2B MAP lead management is the primary job
  • Social scheduling or listening is all you need
Best for
Braze peer B2C engagement
Primary job
Cross-channel customer engagement
View full Iterable reviewSee pricingCompare Iterable
#4ClickFunnels logo

#4 ClickFunnels

Best creator funnel platform

6.8/10

ClickFunnels suits creators and info-product marketers whose primary job is sales funnels and landing-page conversion — with email and related marketing tooling alongside the funnel builder. It is the closest ranked funnel platform on the parent marketing hub when conversion pages, not MAP or social scheduling, is the buying criterion.

Entry price is higher than SMB ESPs or social schedulers, and listening/MAP depth are out of scope. Prefer the landing-pages-cro sub-hub for Kartra, Leadpages, and Freshmarketer comparisons; GetResponse for ESP-led funnels on a freer rung; Marketo for enterprise B2B automation.

Why ClickFunnels scored highly

  • Ease Of Use7.0
  • Campaign Content8.0
  • Marketing Automation7.0
  • Funnel Conversion9.0
  • Analytics Attribution7.0
  • Brand Monitoring3.0
  • Integrations7.0
  • Scalability7.0
ClickFunnels product overview from official vendor video

Best for

  • Creators and info-product marketers building sales funnels
  • Teams shortlisting funnel builders with conversion pages as the primary job
  • Buyers who need conversion pages plus an email path in one vendor

Not ideal for

  • You only need a lightweight social scheduler — see social-media-management sub-hub
  • Enterprise B2B MAP is what you are actually buying
  • Deep social listening is the core requirement
Starting price
$97.00/mo
Best for
Creator funnel platform
Primary job
Sales funnels + LPs
View full ClickFunnels reviewSee pricingCompare ClickFunnels
#5Brand24 logo

#5 Brand24

Best social listening / brand monitoring

6.2/10

Brand24 fits PR and marketing teams whose primary job is social listening, reputation monitoring, and mention analytics across many source types — not scheduling posts or building funnels. Sentiment, reach, and keyword/mention plan ladders are the product job that schedulers do not cover well.

Pricing sits well above SMB schedulers, and mention caps force upgrades; there is no native scheduler or funnel builder. Choose the social-media-management sub-hub when publishing is the daily need; enterprise listening suites when you need deeper governance; landing-pages-cro when the stack is funnels and CRO.

Why Brand24 scored highly

  • Ease Of Use7.0
  • Campaign Content4.0
  • Marketing Automation3.0
  • Funnel Conversion2.0
  • Analytics Attribution9.0
  • Brand Monitoring10.0
  • Integrations6.0
  • Scalability8.0
Brand24 YouTube mentions monitoring UI
Mentions monitoring UI from official Brand24 features page. Source

Best for

  • PR and marketing teams monitoring brand and competitor mentions
  • Agencies delivering listening and reputation reports to clients
  • Crisis and reputation monitoring programs at meaningful mention volume

Not ideal for

  • You only need to schedule social posts
  • Local review-generation is the workflow (use reputation tools instead)
  • Email or funnel platforms are what you are actually buying
Starting price
$199.00/mo
Best for
Social listening
Primary job
Brand monitoring
View full Brand24 reviewSee pricingCompare Brand24
Later logo

Later

5.9/10

Visual-first social scheduling for Instagram-centric brands — Starter/Growth/Scale plans with a 14-day trial.

Why Later scored highly

  • Ease Of Use8.0
  • Campaign Content8.0
  • Marketing Automation4.0
  • Funnel Conversion3.0
  • Analytics Attribution6.0
  • Brand Monitoring4.0
  • Integrations6.0
  • Scalability6.0
Later product overview from official vendor video
Starting price
$19.00/mo
View full Later reviewSee pricingCompare Later
Agorapulse logo

Agorapulse

6.2/10

Social scheduling plus unified inbox and reporting — per-user Standard/Professional/Advanced with Custom enterprise.

Why Agorapulse scored highly

  • Ease Of Use7.0
  • Campaign Content8.0
  • Marketing Automation5.0
  • Funnel Conversion3.0
  • Analytics Attribution7.0
  • Brand Monitoring5.0
  • Integrations7.0
  • Scalability7.0
Agorapulse product overview from official vendor video
View full Agorapulse reviewSee pricingCompare Agorapulse

Best CRM by need

Scenario awards use product fit from approved CRM recommendations and use-case mappings.

  • Creator / funnel platforms (landscape)

    ClickFunnels logoClickFunnels

    ClickFunnels appears in researched creator / funnel platforms (landscape) options.

    View picks →

  • B2B marketing automation platforms

    Adobe Marketo Engage logoAdobe Marketo Engage

    Adobe Marketo Engage appears in researched b2b marketing automation platforms options.

    View picks →

  • B2C engagement platforms

    Braze logoBraze

    Braze appears in researched b2c engagement platforms options.

    View picks →

  • Social scheduling (landscape)

    Later logoLater

    Later appears in researched social scheduling (landscape) options.

    View picks →

  • Major social suites (landscape)

    Sprout Social logoSprout Social

    Sprout Social appears in researched major social suites (landscape) options.

    View picks →

  • Social listening (landscape)

    Meltwater logoMeltwater

    Meltwater appears in researched social listening (landscape) options.

    View picks →

  • Attribution & offline→online (adjacent)

    Uniqode logoUniqode

    Uniqode appears in researched attribution & offline→online (adjacent) options.

    View picks →

  • Affiliate / growth ops (landscape)

    Accelerated Growth Studio logoAccelerated Growth Studio

    Accelerated Growth Studio appears in researched affiliate / growth ops (landscape) options.

    View picks →

Marketing & Growth pricing compared

Marketing & Growth pricing is often per user and plan tier. Figures below use verified list prices when available — not invented market averages.

Last pricing check: 2026-08-17

Calculate your CRM cost →
CRMEntry / listFree planFree trialEst. for 10 users
Adobe Marketo Engage logoAdobe Marketo EngageSee pricingNoNo trial listedCustom quote
Braze logoBrazeSee pricingNoTrial availableCustom quote
Iterable logoIterableSee pricingNoNo trial listedCustom quote
ClickFunnels logoClickFunnels$97.00/moNo14-day trial$1,164.00/yr
Brand24 logoBrand24$199.00/moNo14-day trialPricing unavailable
Later logoLater$19.00/moNo14-day trial$228.00/yr

Estimates use verified list prices and the shared cost engine. Flat plans stay flat (not multiplied by team size); seat plans scale with the slider. Custom-quote and incomplete pricing stay explicit.

How the top Marketing & Growth platforms compare

Cells reflect feature support. Incomplete evidence stays marked as incomplete — never converted into “No”.

CapabilityAdobe Marketo Engage logoAdobe Marketo EngageBraze logoBrazeIterable logoIterableClickFunnels logoClickFunnelsBrand24 logoBrand24
Marketing automationStrongStrongStrongStrongNot supported
Landing pagesStrongLimitedLimitedStrongNot supported
Email / SMS channelsStrongStrongStrongStrongNot supported
Funnel builderStrongLimitedLimitedStrongNot supported
AI content generationStrongStrongStrongStrongLimited
  • ✓ Strong / supported
  • ~ Limited / depends
  • $ Higher plan
  • × Not supported
  • ? Evidence incomplete

The trade-offs that matter

Every CRM choice involves trade-offs. These strengths and limitations come from product assessments — not marketing copy.

  • Adobe Marketo Engage logoAdobe Marketo Engage
    • Enterprise B2B MAP depth for nurture and lead management
    • Strong attribution plus CRM and Adobe Experience Cloud fit
    • Scales to complex multi-brand and global programs
    • Custom quote only — no published freemium list price
    • Heavy implementation and ongoing marketing-ops burden
    • Overkill for SMB creators and social-only jobs
  • Braze logoBraze
    • Real-time cross-channel orchestration (email, push, in-app, SMS)
    • Enterprise scale narrative for consumer and product-led brands
    • AI-assisted messaging marketed across journey tooling
    • Custom pricing — no published freemium ESP floor
    • Heavy for SMB teams that only need campaign email
    • Not centered on B2B MAP lead management
  • Iterable logoIterable
    • Cross-channel B2C engagement depth comparable to Braze
    • Journey orchestration with Nova AI decisioning marketed
    • Enterprise scalability narrative for consumer brands
    • Custom quote only — no public list-price floor
    • Heavy for SMB newsletter/ESP-only buyers
    • Not centered on B2B MAP or social scheduling
  • ClickFunnels logoClickFunnels
    • Funnel-builder depth as the product center of gravity
    • Clear Launch/Scale/Optimize/Dominate plan ladder
    • Landing pages, funnel workflows, and an email path in one stack
    • Higher entry price than SMB ESPs and social schedulers
    • Heavier than a dedicated email-only tool
    • Weak on social listening and enterprise B2B MAP
  • Brand24 logoBrand24
    • Dedicated social listening across many source types
    • Sentiment, reach, and awareness metrics for reputation work
    • Clear keyword/mention plan ladder with agency reporting on higher tiers
    • Premium pricing versus social schedulers
    • Mention and keyword caps push upgrades; refresh is not fully realtime on lower tiers
    • No scheduling or funnel builders — specialist by design

Which Marketing & Growth is right for you?

What matters most?

  • Enterprise B2B marketing automation

    Enterprise B2B MAP

    Adobe Marketo Engage logoAdobe Marketo Engage

  • Enterprise B2C multi-channel engagement

    B2C engagement platform

    Braze logoBraze

  • Braze peer — enterprise B2C engagement

    B2C engagement peer (Iterable)

    Iterable logoIterable

  • Creator funnel builder

    Funnel builder (parent landscape)

    ClickFunnels logoClickFunnels

  • Visual Instagram-centric scheduling

    Visual social scheduler (landscape)

    Later logoLater

  • Social inbox + publishing mid-market

    Social inbox suite (landscape)

    Agorapulse logoAgorapulse

  • Premium social suite / customer care analytics

    Premium social suite (landscape)

    Sprout Social logoSprout Social

  • Social listening & reputation monitoring

    Social listening specialist

    Brand24 logoBrand24

  • Enterprise media intelligence / listening

    Enterprise listening (landscape)

    Meltwater logoMeltwater

  • Enterprise consumer intelligence / listening

    Enterprise consumer intelligence (landscape)

    Brandwatch logoBrandwatch

  • QR / offline→online campaigns

    Dynamic QR & digital cards (landscape)

    Uniqode logoUniqode

  • Salesforce-native B2B marketing automation

    Salesforce Account Engagement (landscape)

    Salesforce Account Engagement logoSalesforce Account Engagement
Find My Marketing & Growth

Find the Marketing & Growth that fits your business

Answer questions about team size, sales process, budget, must-have capabilities, and integrations for a shortlist.

Find My Marketing & Growth →Compare Marketing & Growth costs

Your requirements

  • Team size
  • Sales process
  • Budget
  • Must-have capabilities
  • Integration requirements

Shortlist in the Finder

  • Adobe Marketo Engage logoAdobe Marketo Engage
  • Braze logoBraze
  • Iterable logoIterable

Open the Finder for a live shortlist — we do not invent match percentages here.

How to choose Marketing & Growth

  1. 1

    Name the primary marketing job

    Funnels/creator stack, marketing automation, social scheduling, or listening — different jobs favor different tools.

  2. 2

    Map plan limits

    Contacts, profiles, keywords/mentions, and feature gates decide real cost — compare published tiers for your volume.

  3. 3

    Trial the blocking workflow

    Build one real funnel, journey, content calendar, or listening query on the plan you will buy.

  4. 4

    Shortlist with methodology

    Use marketing-editorial scores and trade-offs — never affiliate order.

    → Compare Marketing & Growth software→ Find My Marketing & Growth

Learn about individual CRM platforms

How we evaluate Marketing & Growth

We evaluate marketing software across campaign content, automation, funnels, social execution, analytics, usability, integrations, scalability, value, and AI. Commercial relationships do not determine recommendations.

Read our complete evaluation methodology

Research-backed recommendations using category-specific criteria. Read methodology

How we recommend

Products evaluated
15
Feature-support records
210
Products with pricing coverage
4
Products with screenshots
12
Official source IDs
30
Last recommendation refresh
2026-08-17

Methodology version 1.0.0

Popular Marketing & Growth alternatives

Exploring alternatives is part of a healthy CRM shortlist. Open a page to see catalogue substitutes and switching considerations.

Why trust SoftwareGlimpse?

Frequently asked questions

  • What is marketing software?

    Marketing software helps teams create, distribute, and measure marketing work — from funnels and email to social scheduling and listening. The right shape depends on the primary job, not a single “best” brand.

  • What is the best marketing software?

    There is no universal best. Marketo leads for enterprise B2B MAP; Braze/Iterable for B2C engagement; ClickFunnels for creator funnels on this parent hub; Brand24 for listening. Scheduling, landing/CRO, and PPC jobs live on marketing sub-hubs — match the job first.

  • Is marketing software the same as email marketing software?

    Email marketing (ESP) is a child/related category focused on permission-based email. Broader marketing software may include funnels, social, listening, and automation beyond email. See also Best Email Marketing Software.

  • Do affiliate relationships affect rankings?

    No. Rankings follow marketing-editorial assessments. Affiliate status does not determine order.

Part of Marketing Software hub

Try a decision tool

Interactive helpers use recommendation criteria — affiliate status never changes outcomes.