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Brand24 Review

MARKETING & GROWTH SOFTWARE

Choose Brand24 when social listening, reputation monitoring, and mention analytics are the primary job — not scheduling or funnels.

Last updated 2026-08-17Independent editorial review
  • Starting price

    $199.00/user/month

  • Free plan

    No

  • Free trial

    14 days

  • Best for

    PR and marketing teams monitoring brand and competitors

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SoftwareGlimpse review

6.2/10

Average

  • ease of use7
  • campaign content4
  • marketing automation3
  • funnel conversion2
  • analytics attribution9
  • brand monitoring10
How we score →
By Lee M.FounderReviewed

See Brand24 in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

This video is hosted on YouTube

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Official vendor tutorial

AI Visibility by Brand24: Track Your Brand in ChatGPT & Gemini

How Brand24 presents the product in an official vendor video.

What this shows

  • Brand24 AI Visibility feature demo
  • Tracking brand mentions in ChatGPT and Gemini

Pricing

Verified 2026-08-17 from brand24.com/prices/ (official doc last verified 2026-06-10; last pricing change 2026-05-13). 14-day free trial, no credit card. 30-day money-back (excludes custom sales). Individual $249/mo ($199 annual); Team $349 ($299); Pro $499 ($399); Business $699 ($599); Enterprise from $1,499/mo annual. API $99/mo add-on on Business; included on Enterprise.Full pricing details →
  • Individual

    $249.00

    per month

    3 keywords; 2,000 mentions/mo; refresh every 12 hours; 1 user. Annual effective $199/mo.

    • maxKeywords: 3
    • maxMentionsMonthly: 2000
  • Team

    Most popular

    $349.00

    per month

    7 keywords; 10,000 mentions/mo; hourly refresh; unlimited users. Annual $299/mo.

    • maxKeywords: 7
    • maxMentionsMonthly: 10000
  • Pro

    $499.00

    per month

    12 keywords; 40,000 mentions/mo; realtime; white-label reports. Annual $399/mo.

    • maxKeywords: 12
    • maxMentionsMonthly: 40000
  • Business

    $699.00

    per month

    25 keywords; 100,000 mentions/mo; realtime; QuickShare; podcasts. Annual $599/mo.

    • maxKeywords: 25
    • maxMentionsMonthly: 100000
  • Enterprise

    $1,499.00

    per month

    From $1,499/mo annual only — custom keywords/mentions. API included.

Product screenshots

Verified captures from Brand24's product interface.

Brand24 YouTube mentions monitoring UI

Mentions monitoring UI from official Brand24 features page.

Official Brand24 marketing UI asset

https://brand24.com/features/ · Checked 2026-08-17

How Brand24 works

SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.

Teaching UI mockup of a Brand24-style workspace for social listening and brand monitoring

SoftwareGlimpse teaching visual for Brand24 social listening and brand monitoring concepts (not a vendor screenshot).

SoftwareGlimpse original teaching visual — grounded in first-party product concepts; not a vendor UI capture

https://softwareglimpse.com/software/brand24/ · Checked 2026-08-17

Our verdict

Choose Brand24 when social listening, reputation monitoring, and mention analytics are the primary job — not scheduling or funnels. Compare SocialBee for posting/scheduling, Meltwater/Brandwatch-class suites for enterprise listening, and NiceJob-class tools for review generation. Scores reflect first-party documentation as of 2026-08-17 — not hands-on product testing. Confirm current packaging on the vendor site before purchase.

Best for

  • PR and marketing teams monitoring brand and competitors
  • Agencies delivering monitoring reports to clients
  • Crisis / reputation monitoring at scale

Not ideal for

  • Users who only need to schedule social posts
  • Local review-generation workflows (use reputation tools instead)
  • Buyers seeking email/funnel platforms

Bottom line

Individual from $249/mo ($199 annual); Team $349; Pro $499; Business $699; Enterprise from $1,499/mo annual. 14-day trial; 30-day money-back (excludes custom deals).

Brand24 pros and cons

Pros

  • Dedicated social listening across many source types
  • Sentiment, reach, and awareness metrics
  • Clear keyword/mention plan ladder
  • 14-day trial without credit card
  • White-label / agency reporting on higher tiers

Cons

  • Premium pricing vs social schedulers
  • Mention/keyword caps force upgrades
  • Individual refresh is not realtime
  • No scheduling or funnel builders
  • API may be an add-on below Enterprise

Pricing comparison

Full comparison →
 Brand24(this review)SocialBeeKartraFreshmarketer
Starting price$199.00/user/month$29.00/user/month$59.00/user/month$15.00/user/month
Free planNoNoNoYes
Free trialYesYesYesYes

Brand24 guides

Setup, implementation, migration, plans, and worth-it walkthroughs for this product.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.