Braze Review
MARKETING & GROWTH SOFTWAREChoose Braze when enterprise B2C multi-channel engagement (push/in-app/email/SMS) is the primary marketing job.
Last updated 2026-08-19Independent editorial review
Starting price
Custom quote
Free plan
No
Free trial
Yes
Best for
Enterprise B2C brands orchestrating multi-channel engagement
SoftwareGlimpse review
7/10
Good
- ease of use6
- campaign content8
- marketing automation9
- funnel conversion6
- analytics attribution8
- brand monitoring3
Braze plans & pricing
Verified 2026-08-17: braze.com/pricing emphasizes contact sales / custom packaging (commonly MAU + channel credits). No reliable public dollar floor to quote — use contact sales. Trial/startup programs may exist; confirm live. Do not invent custom-quote dollars.
Select
Custom
Contact sales
- Everything in Go, plus:
- Organizations needing custom commercial terms
Most popular
Pro
Custom
Contact sales
- Everything in Select, plus:
- Organizations needing custom commercial terms
Enterprise
Custom
Contact sales
- Everything in Pro, plus:
- Organizations needing custom commercial terms
Estimate team cost
Rough monthly and annual cost for Braze based on list pricing. Confirm rates on the vendor site before buying.
Custom pricing — contact sales for a quote.
Braze pricing compared
| Metric | Braze | Adobe Marketo Engage | Customer.io | Klaviyo | HubSpot |
|---|---|---|---|---|---|
| Starting price | Custom quote | Custom quote | $100.00/user/month | $20.00/user/month | $15.00/user/month |
| Free plan | No | No | No | Yes | Yes |
| Free trial | Yes | No | Yes | No | Yes |