Choose Wix when the website and brand pages are the product — and ecommerce is a first-class but secondary job on the same builder.
Starting price
$29.00/user/month
Free plan
Yes
Free trial
Yes
Best for
SMBs that need a polished website and a store in one builder
SoftwareGlimpse review
7.1/10
Good
Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.
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Official vendor video
$17.00
per month (annual billing rate shown)
$17/mo annual — custom domain path; not the ecommerce selling tier.
$29.00
per month (annual billing rate shown)
$29/mo annual — accept payments / basic ecommerce entry.
$39.00
per month (annual billing rate shown)
$39/mo annual — stronger ecommerce and marketing packaging.
$159.00
per month (annual billing rate shown)
$159/mo annual — highest storage/collaborator and advanced packaging.
Verified captures from Wix's product interface.
Official Open Graph marketing visual from wix.com.
Official Wix marketing UI asset
https://www.wix.com/ · Checked 2026-08-18
Choose Wix when the website and brand pages are the product — and ecommerce is a first-class but secondary job on the same builder. Consider Squarespace for design-led peers; Shopify for commerce-first SaaS; WooCommerce if you already live in WordPress. Scores reflect first-party documentation as of 2026-08-17 — not hands-on product testing. Confirm current packaging, minimums and usage rates on the vendor site before purchase.
Bottom line
Ecommerce starts at Core ~$29/mo annual (~$36 monthly). Business $39, Business Elite $159 annual. Light $17 is site-only. Confirm live on wix.com/pricing.
| Wix(this review) | Squarespace | Shopify | WooCommerce | |
|---|---|---|---|---|
| Starting price | $29.00/user/month | $23.00/user/month | $39.00/user/month | $0.00/user/month |
| Free plan | Yes | No | No | Yes |
| Free trial | Yes | Yes | Yes | No |
Online storefront
Launch a branded online store with catalog, checkout, and payments.
Explore use case →Catalog management
Manage products, variants, collections, and merchandising at scale.
Explore use case →Checkout & conversion
Optimize cart, checkout, and payments to convert more orders.
Explore use case →Website-builder commerce
Launch a brand website and sell products from the same website builder.
Explore use case →Wix may not be the best fit if…
Setup, implementation, migration, plans, and worth-it walkthroughs for this product.
