Shopify vs Wix
Shopify fits merchants wanting a hosted store without managing infrastructure; Wix fits smbs that need a polished website and a store in one builder.
Shopify
Hosted SaaS ecommerce platform with themes, checkout, channels, and POS — Basic from $39/mo ($29 annual), Grow $105 ($79 annual), Advanced $399 ($299 annual), Plus from $2,300/mo.
Best for
- • Merchants wanting a hosted store without managing infrastructure
- • Brands scaling across online + retail channels
- • Teams that value app ecosystem over building custom stacks
Starting from $39.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Choose Shopify if: Merchants wanting a hosted store without managing infrastructure
Choose Wix if: SMBs that need a polished website and a store in one builder
Wix
Website-first builder with ecommerce from Core — Light $17/mo annual, Core $29 (sell online), Business $39, Business Elite $159 (annual tiles; monthly higher).
Best for
- • SMBs that need a polished website and a store in one builder
- • Service businesses adding light product sales
- • Founders prioritizing design speed over commerce OS depth
Starting from $29.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Shopify if…
- Merchants wanting a hosted store without managing infrastructure
- Brands scaling across online + retail channels
- Teams that value app ecosystem over building custom stacks
Choose Wix if…
- SMBs that need a polished website and a store in one builder
- Service businesses adding light product sales
- Founders prioritizing design speed over commerce OS depth
Overall recommendation
No universal winner. Choose based on which criteria matter most for your team.
Key trade-off
Neither product dominates every criterion — prioritize the jobs that matter most.
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Platform
| Feature | Shopify | Wix |
|---|---|---|
| AI assistance | Strong | Strong |
Additional capabilities
| Feature | Shopify | Wix |
|---|---|---|
| Online storefront | Strong | Strong |
| Product catalog | Strong | Strong |
| Checkout & payments | Strong | Strong |
| Order management | Strong | Strong |
| Inventory management | Strong | Strong |
| Shipping & fulfillment | Strong | Strong |
| POS & omnichannel | Strong | Moderate |
| Marketplace & sales channels | Strong | Moderate |
| B2B / wholesale | Moderate | Moderate |
| Marketing automation | Strong | Strong |
| Analytics & reporting | Strong | Strong |
| Dropshipping sourcing | Moderate | Moderate |
| App / extension ecosystem | Strong | Strong |
Pricing comparison
Pricing evidence last checked Sep 9, 2026.
Shopify
From $39.00/user/mo
- Basic$29.00/mo
- Grow$79.00/mo
- Advanced$299.00/mo
- PlusCustom
Wix
From $29.00/user/mo
- Free$0.00/user/mo
- Light$17.00/mo
- Core$29.00/mo
- Business$39.00/mo
- Business Elite$159.00/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Shopify | Wix |
|---|---|---|
| 5 | ~$195.00/mo (5 × starting seat) | ~$145.00/mo (5 × starting seat) |
| 10 | ~$390.00/mo (10 × starting seat) | ~$290.00/mo (10 × starting seat) |
| 25 | ~$975.00/mo (25 × starting seat) | ~$725.00/mo (25 × starting seat) |
| 50 | ~$1,950.00/mo (50 × starting seat) | ~$1,450.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Shopify researched starting price from $39/mo. Wix researched starting price from $29/mo; a free plan is researched. Affiliate economics excluded.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Shopify if…
- Your primary fit looks closer to: SMBs that need a polished website and a store in one builder
- Your primary fit looks closer to: Service businesses adding light product sales
Don't choose Wix if…
- Your primary fit looks closer to: Merchants wanting a hosted store without managing infrastructure
- Your primary fit looks closer to: Brands scaling across online + retail channels
Alternatives worth considering
When neither product is the right fit.
Open-SaaS ecommerce platform — Core $39/mo ($29 annual), Growth $105 ($79), Scale $399 ($299); GMV thresholds and open payment provider fees apply on 2026 plans.
Open-source WordPress commerce plugin — free core; paid extensions, hosting, and WooPayments processing are separate TCO lines.
Design-led website builder with commerce — Basic $16, Core $23, Plus $39, Advanced $99/mo annual (US 2026 tiles); platform transaction fees vary by plan.
Square ecosystem online store — Free $0/mo (higher online processing), Plus $49/location, Premium $149/location; 30-day trials on paid tiers.
Final verdict
Scenario-level close — not a repeat of the intro.
Shopify wins when…
Merchants wanting a hosted store without managing infrastructure
Wix wins when…
SMBs that need a polished website and a store in one builder
Which one should you choose?
Choose Shopify if:
- Merchants wanting a hosted store without managing infrastructure
- Brands scaling across online + retail channels
- Teams that value app ecosystem over building custom stacks
Choose Wix if:
- SMBs that need a polished website and a store in one builder
- Service businesses adding light product sales
- Founders prioritizing design speed over commerce OS depth
Product screenshots
Real product UI from our media library — no placeholders.
Shopify
Wix
FAQ
- Is Shopify better than Wix?
- No universal winner. Choose based on which criteria matter most for your team.
- Which Ecommerce fits which team?
- Shopify: Merchants wanting a hosted store without managing infrastructure Wix: SMBs that need a polished website and a store in one builder
- Does Shopify or Wix have a free plan?
- Shopify: No free plan. Wix: Free plan available.
- How does Shopify vs Wix pricing compare?
- Shopify starts from $39.00/user/mo. Wix starts from $29.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewShopify review
- reviewWix review
- pricingShopify pricing
- pricingWix pricing
- alternativeBigCommerce alternative
- alternativeWooCommerce alternative
- alternativeSquarespace alternative
- guideWhat Is Ecommerce Software?
- guideHow to Choose Ecommerce Software
- guideEcommerce Software Pricing Guide
- categoryEcommerce hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
BigCommerce
Open-SaaS ecommerce platform — Core $39/mo ($29 annual), Growth $105 ($79), Scale $399 ($299); GMV thresholds and open payment provider fees apply on 2026 plans.
WooCommerce
Open-source WordPress commerce plugin — free core; paid extensions, hosting, and WooPayments processing are separate TCO lines.
Squarespace
Design-led website builder with commerce — Basic $16, Core $23, Plus $39, Advanced $99/mo annual (US 2026 tiles); platform transaction fees vary by plan.
Square Online
Square ecosystem online store — Free $0/mo (higher online processing), Plus $49/location, Premium $149/location; 30-day trials on paid tiers.
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