Apptivo Review
CRM SOFTWAREApptivo overall score 6.5/10 from equal-weight CRM criteria. Lite $15/$20, Premium $25/$30, Ultimate $40/$50 annual/monthly per user. Enterprise custom.
Starting price
$15.00/user/month
Free plan
No
Free trial
Yes
Best for
SMBs wanting CRM plus adjacent business apps
SoftwareGlimpse review
6.5/10
Average
- Ease of use7
- Pipeline management7
- Sales automation6
- Email capabilities6
- Reporting6
- Customization7
Apptivo vs top CRM
Detailed head-to-head comparisons to help you choose the right option.
vs
Apptivo vs ACT!
Researched side-by-side comparison of ACT! and Apptivo using SoftwareGlimpse CRM criteria, verified feature evidence, and 4 product UI screenshots across both products.
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
vs
Apptivo vs Affinity
Researched side-by-side comparison of Affinity and Apptivo using SoftwareGlimpse CRM criteria, verified feature evidence, and 4 product UI screenshots across both products.
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
vs
Apptivo vs Agile CRM
Researched side-by-side comparison of Agile CRM and Apptivo using SoftwareGlimpse CRM criteria, verified feature evidence, and 4 product UI screenshots across both products.
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
vs
Apptivo vs Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
- Features comparison
- Pricing & plans
vs
Apptivo vs Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
- Features comparison
- Pricing & plans
vs
Apptivo vs Capsule
Small-business CRM for contact management and straightforward sales pipelines.
- Features comparison
- Pricing & plans
Compare key capabilities side-by-side
Verified pricing and capability signals only — no invented third-party ratings.
| Feature | Apptivo | ACT! | Affinity | Agile CRM | Attio |
|---|---|---|---|---|---|
| Starting price | $15.00/user/month | Custom quote | $166.67/user/month | $8.99/user/month | $0.00/user/month |
| Free plan | No | No | No | Yes | Yes |
| Free trial | Yes | Yes | No | No | Yes |
Key takeaways
SMBs wanting CRM plus adjacent business apps
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
CRM built for venture capital, private equity, and private capital relationship networks.
All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service