Apptivo Review
CRM SOFTWAREApptivo overall score 6.5/10 from equal-weight CRM criteria. Lite $15/$20, Premium $25/$30, Ultimate $40/$50 annual/monthly per user. Enterprise custom.
Last updated 2026-08-16Independent editorial review
Starting price
$15.00/user/month
Free plan
No
Free trial
Yes
Best for
SMBs wanting CRM plus adjacent business apps
SoftwareGlimpse review
6.5/10
Average
- Ease of use7
- Pipeline management7
- Sales automation6
- Email capabilities6
- Reporting6
- Customization7
Apptivo plans & pricing
Lite $15/$20, Premium $25/$30, Ultimate $40/$50 annual/monthly per user. Enterprise custom (first-party Aug 2026).
Most popular
Lite
$15.00
per user / mo, billed annually
- Small teams starting with core workflows
Premium
$25.00
per user / mo, billed annually
- Everything in Lite, plus:
- Teams with advanced workflow and scale needs
Ultimate
$40.00
per user / mo, billed annually
- Everything in Premium, plus:
- Ultimate buyers
Enterprise
Custom
Contact sales
- Everything in Ultimate, plus:
- Organizations needing custom commercial terms
Which Apptivo plan do you need?
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Find my Apptivo plan →Estimate team cost
Rough monthly and annual cost for Apptivo based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $75.00
- Annual
- $900.00
Apptivo pricing compared
| Metric | Apptivo | ACT! | Affinity | Agile CRM | Attio |
|---|---|---|---|---|---|
| Starting price | $15.00/user/month | Custom quote | $166.67/user/month | $8.99/user/month | $0.00/user/month |
| Free plan | No | No | No | Yes | Yes |
| Free trial | Yes | Yes | No | No | Yes |