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Apptivo Review

CRM SOFTWARE

Apptivo overall score 6.5/10 from equal-weight CRM criteria. Lite $15/$20, Premium $25/$30, Ultimate $40/$50 annual/monthly per user. Enterprise custom.

Last updated 2026-08-16Independent editorial review
  • Starting price

    $15.00/user/month

  • Free plan

    No

  • Free trial

    Yes

  • Best for

    SMBs wanting CRM plus adjacent business apps

SoftwareGlimpse review

6.5/10

Average

  • Ease of use7
  • Pipeline management7
  • Sales automation6
  • Email capabilities6
  • Reporting6
  • Customization7
How we score →

All features

14 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

  • Contact management

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise

    This video is hosted on YouTube

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    Official vendor tutorial

    Apptivo - Beginner's Guide to Apptivo CRM

    What this shows

    • Apptivo CRM end-user navigation and core apps
    • Customer and activity collaboration basics
    • Apptivo CRM end-user navigation and core apps
    • Customer and activity collaboration basics
  • Lead management

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • Pipeline management

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
    Apptivo pipeline teaching visual
    SoftwareGlimpse teaching placeholder for Apptivo pipeline concepts.
    Screenshot source ↗
  • Deal management

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • Custom pipelines

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • Custom fields

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • Email sync

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • Email tracking

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • Workflow automation

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • Reporting

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • Mobile app

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • Sales automation

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • Integrations

    Lite

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Lite

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise
  • AI assistance

    Unknown

    SoftwareGlimpse assessment: Not fully evidenced

    What it supports

    • Entry point: Unknown

    Included in

    • Lite
    • Premium
    • Ultimate
    • Enterprise