Lusha vs ZoomInfo
Compare Lusha and ZoomInfo on features, pricing, and buyer fit using the same researched criteria.
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
Best for
- • SDR/BDR teams needing verified emails/dials and enrichment
- • RevOps cleaning CRM records and automating enrichment
- • Teams already standardized on Salesforce/HubSpot/Pipedrive
Free plan available
VS
Our verdict
There is no universal winner between Lusha and ZoomInfo. Choose Lusha when SDR/BDR teams needing verified emails/dials and enrichment. Choose ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Lusha is better for
- ✓ Ease of use
- ✓ Contact data
- ✓ Email outreach
- ✓ Value for money
ZoomInfo is better for
- ✓ Prospecting
- ✓ Integrations
Choose Lusha if: SDR/BDR teams needing verified emails/dials and enrichment
Choose ZoomInfo if: Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence
ZoomInfo
Enterprise go-to-market intelligence platform for B2B contact/company data, enrichment, intent, and Copilot workflows — custom-quote packaging.
Best for
- • Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence
- • RevOps programs that will operationalize enrichment, intent, and CRM sync at scale
- • Buyers who need org charts, technographics, and buying signals in one GTM data layer
No free plan
Feature comparison
Grouped feature support from verified product research for Lusha and ZoomInfo.
Core CRM
| Feature | Lusha | ZoomInfo | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Moderate | Lusha |
| Pipeline management | Moderate | Not evidenced | — |
| Deal management | Moderate | Not evidenced | — |
Sales engagement
| Feature | Lusha | ZoomInfo | Winner |
|---|---|---|---|
| Email sync | Strong | Not evidenced | — |
| Email tracking | Not evidenced | Not evidenced | — |
| Email sequences | Strong | Moderate | Lusha |
| Call functionality | Moderate | Not evidenced | — |
| Workflow automation | Strong | Not evidenced | — |
| Sales automation | Strong | Not evidenced | — |
| Lead scoring | Strong | Strong | Tie |
Reporting
| Feature | Lusha | ZoomInfo | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Limited | Not evidenced | — |
Platform
| Feature | Lusha | ZoomInfo | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Moderate | Not evidenced | — |
| Custom pipelines | Limited | Not evidenced | — |
| Mobile app | Not evidenced | Not evidenced | — |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Lusha | ZoomInfo | Winner |
|---|---|---|---|
| Prospecting | Strong | Strong | Tie |
| Data enrichment | Strong | Strong | Tie |
| Meeting scheduling | Moderate | Not evidenced | — |
| Contact data | Strong | Strong | Tie |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Not evidenced | — |
| Data export | Strong | Not evidenced | — |
| Email outreach | Strong | Strong | Tie |
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