Lusha vs Reply.io
Compare Lusha and Reply.io on features, pricing, and buyer fit using the same researched criteria.
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
Best for
- • SDR/BDR teams needing verified emails/dials and enrichment
- • RevOps cleaning CRM records and automating enrichment
- • Teams already standardized on Salesforce/HubSpot/Pipedrive
Free plan available
VS
Our verdict
There is no universal winner between Lusha and Reply.io. Choose Lusha when SDR/BDR teams needing verified emails/dials and enrichment. Choose Reply.io when Outbound SDR teams consolidating contact data and multichannel sequencing into one subscription. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Lusha is better for
- ✓ Contact data
Reply.io is better for
- ✓ Prospecting
- ✓ Email outreach
- ✓ Integrations
- ✓ Value for money
Tie
- • Ease of use
Choose Lusha if: SDR/BDR teams needing verified emails/dials and enrichment
Choose Reply.io if: Outbound SDR teams consolidating contact data and multichannel sequencing into one subscription
Reply.io
AI sales engagement platform for multichannel outbound across email, LinkedIn, calls, SMS, and WhatsApp with built-in B2B data.
Best for
- • Outbound SDR teams consolidating contact data and multichannel sequencing into one subscription
- • Agencies running outreach infrastructure across multiple client workspaces
- • Teams evaluating AI SDR agents and AI personalization inside an engagement suite rather than as bolt-ons
Starting from $49.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Lusha and Reply.io.
Core CRM
| Feature | Lusha | Reply.io | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Moderate | Not evidenced | — |
| Deal management | Moderate | Not evidenced | — |
Sales engagement
| Feature | Lusha | Reply.io | Winner |
|---|---|---|---|
| Email sync | Strong | Not evidenced | — |
| Email tracking | Not evidenced | Not evidenced | — |
| Email sequences | Strong | Strong | Tie |
| Call functionality | Moderate | Not evidenced | — |
| Workflow automation | Strong | Not evidenced | — |
| Sales automation | Strong | Not evidenced | — |
| Lead scoring | Strong | Moderate | Lusha |
Reporting
| Feature | Lusha | Reply.io | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Limited | Not evidenced | — |
Platform
| Feature | Lusha | Reply.io | Winner |
|---|---|---|---|
| Integrations | Strong | Not evidenced | — |
| Custom fields | Moderate | Not evidenced | — |
| Custom pipelines | Limited | Not evidenced | — |
| Mobile app | Not evidenced | Not evidenced | — |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Lusha | Reply.io | Winner |
|---|---|---|---|
| Prospecting | Strong | Not evidenced | — |
| Data enrichment | Strong | Not evidenced | — |
| Meeting scheduling | Moderate | Moderate | Tie |
| Contact data | Strong | Strong | Tie |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Strong | Tie |
| Data export | Strong | Not evidenced | — |
| Email outreach | Strong | Strong | Tie |
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