Keap vs Pipedrive
Compare Keap and Pipedrive on features, pricing, and buyer fit using the same researched criteria.

Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Keap and Pipedrive. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
Pipedrive is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
Choose Keap if: Core packaging and automation library target SMB operators
Choose Pipedrive if: Pipeline UX and seat pricing fit SMB sales teams

Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Best for
- • Pipeline UX and seat pricing fit SMB sales teams
- • Lite works for solo pipeline tracking; Growth for email/automation
- • Sales-first CRM rather than service/marketing suite
Starting from $14.00/user/mo
No free plan
Keap vs Pipedrive pricing
Researched list starting prices: Keap from $249/user/mo; Pipedrive from $14/user/mo. Confirm live vendor pricing before buying.
Keap
From $249.00/user/mo
Pipedrive
From $14.00/user/mo
Keap
Starting from $249.00/user/mo
Free trial available
- Max IgnitePopular$249.00/mo
- included users: 2
- Max Grow$329.00/mo
- included users: 2
- Max Scale$499.00/mo
- included users: 2
Pipedrive
Starting from $14.00/user/mo
Free trial available
- Lite$14.00/user/mo
- GrowthPopular$39.00/user/mo
- Premium$59.00/user/mo
- Ultimate$79.00/user/mo
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Keap · Max Ignite
$3,735.00/mo
Pipedrive · Lite
$210.00/mo
+$3,525.00/mo — Keap costs more
Verified monthly unit prices · Aug 13, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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