Keap vs Pega CRM
Compare Keap and Pega CRM on features, pricing, and buyer fit using the same researched criteria.
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Keap and Pega CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Keap is better for
- ✓ Ease of use
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Administration
Pega CRM is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
- ✓ Scalability
Tie
- • Integrations
Choose Keap if: Core packaging and automation library target SMB operators
Choose Pega CRM if: Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows.
Pega CRM
Pega enterprise CRM; custom quote only.
Best for
- • Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows.
No free plan
Feature comparison
Grouped feature support from verified product research for Keap and Pega CRM.
Core CRM
| Feature | Keap | Pega CRM | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | Keap | Pega CRM | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Not evidenced | Moderate | — |
| Email sequences | Strong | Not evidenced | — |
| Call functionality | Moderate | Not evidenced | — |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | Keap | Pega CRM | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
Platform
| Feature | Keap | Pega CRM | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Not evidenced | Strong | — |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Keap | Pega CRM | Winner |
|---|---|---|---|
| Email campaigns | Strong | Not evidenced | — |
| Meeting scheduling | Strong | Not evidenced | — |
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