Drip vs Mailjet
Compare Drip and Mailjet on features, pricing, and buyer fit using the same researched criteria.
Drip
Ecommerce CRM/email platform with behavior-driven automation and contact-tier pricing from $39/mo.
Best for
- • Ecommerce brands wanting behavior-driven email automation
- • Shopify stores comparing mid-tier alternatives to Klaviyo/Omnisend
- • Teams needing ecommerce CRM-lite journeys without MAP complexity
Starting from $39.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Drip and Mailjet. Choose Drip when Ecommerce brands wanting behavior-driven email automation. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Drip is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
Mailjet is better for
- ✓ Landing pages
- ✓ AI features
Tie
- • Templates
- • Integrations
Choose Drip if: Ecommerce brands wanting behavior-driven email automation
Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor
Mailjet
EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).
Best for
- • EU/SMB teams needing marketing + transactional email in one vendor
- • Developers wanting API/SMTP alongside campaigns
- • Buyers comparing send-volume pricing vs contact-tier ESPs
Starting from $9.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for Drip and Mailjet.
Campaigns
| Feature | Drip | Mailjet | Winner |
|---|---|---|---|
| Email campaigns | Strong | Strong | Tie |
| Newsletter builder | Strong | Strong | Tie |
| Email templates | Strong | Strong | Tie |
| Drag-and-drop editor | Strong | Strong | Tie |
| Landing pages | Moderate | Strong | Mailjet |
| Forms | Strong | Strong | Tie |
Automation & targeting
| Feature | Drip | Mailjet | Winner |
|---|---|---|---|
| Automation workflows | Strong | Strong | Tie |
| Segmentation | Strong | Strong | Tie |
| Personalization | Strong | Strong | Tie |
| A/B testing | Strong | Strong | Tie |
| Transactional email | Moderate | Strong | Mailjet |
Platform
| Feature | Drip | Mailjet | Winner |
|---|---|---|---|
| Analytics | Strong | Strong | Tie |
| Deliverability tools | Strong | Strong | Tie |
| AI content generation | Moderate | Strong | Mailjet |
Additional capabilities
| Feature | Drip | Mailjet | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
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